Omeda Recognized by SIIA as Best Customer Data Platform (CDP)
Omeda’s CDP Earns Prestigious Industry Recognition
CHICAGO, IL (June 23, 2021) – Omeda’s Customer Data Platform (CDP) is named the best Customer Data Platform of 2021 as part of the annual SIIA CODiE Awards. The CODiE Awards recognize the companies producing the most innovative business technology products around the world.
“We are thrilled to be named the winner for the best Customer Data Platform category. It is an honor to be presented with this prestigious award and it is also a tremendous acknowledgement to be selected from such a impressive group of finalists.
The team is also especially proud of our new features inclusive of lead scoring and predictive modeling that gave us the winning edge. Omeda’s all-in-one audience growth and data management platform not only gives our clients a true 360-degree view of their audience, but also drives powerful activation opportunities across email, on-site, display, and social.
We are also incredibly grateful to have an innovative team that pushes the product to be stronger. Additionally, our true partnerships and engagements with our client community has also made Omeda into what it is today. Clients and partners are constantly inspiring us to push the product forward to better grow, engage, and monetize their first-party data.”– commented Tony Napoleone, VP Client Experience.
Omeda’s CDP was named a finalist in the CDP category for the past three years. The Omeda CDP is the leading audience management solution for companies looking to capitalize on rich meta website data & execute all audience targeting under one platform. While other CDP’s are designed to provide a simple point solution strategy, Omeda’s CDP is part of the overarching audience orchestration. The solution features:
- Web Tracking
- Real-time Data
- Native Solutions
- Data Segmenting
- Enhanced Marketing Automation
- External Integrations
Omeda’s CDP powers advanced web behavioral tracking segmentation and activation for over 60 companies across over 800 websites. As one of the only CDP’s built on a fully managed audience database complete with native email, marketing automation and subscription fulfillment functionality, Omeda provides the industry leading, end-to-end audience management solution. Through combining our CDP and marketing automation platform, marketers can effortlessly target in real-time based off of demographics, web behaviors, email behaviors, and product subscriptions.
“Congratulations to all of the 2021 Business Technology CODiE Award winners,” said SIIA President Jeff Joseph. “The products honored this year hold a particularly special place in the distinguished history of the CODiEs. Many of these winners literally helped business survive, and even thrive, as the global business community transitioned to remote status due to the pandemic. All those honored today demonstrate the resilience of this dynamic industry. Innovation continued even in the face of an unprecedented challenging year.”
The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, announced the full slate of CODiE winners during an online winner announcement June 22 in light of the ongoing COVID-19 pandemic.
Acknowledged as the premier awards program for the software and information industries for over 35 years, the SIIA CODiE Awards are produced by the Software & Information Industry Association (SIIA), the principal trade association for the software, education, media and digital content industries. Omeda’s Customer Data Platform was honored as one of 46 winners across the 43 business technology categories, including two categories in response to COVID-19.
The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including analysts, media, bloggers, bankers and investors. The scores from the expert judge review determine the finalists. SIIA members then vote on the finalist products, and the scores from both rounds are tabulated to select the winners.
Forty-three awards were given this year for products and services deployed specifically for B2B software, information and media companies, including the Best Overall Business Technology Product, awarded to the product with the highest scores of both rounds of judging.
More information about the Awards is available at: siia.net/CODiE.
Details about the winners are listed at https://history.siia.net/codie/2021-Winners
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
About Omeda Holdings LLC
Headquartered in downtown Chicago, Omeda is the leading audience relationship management platform built for media professionals allowing you to acquire, unify, manage, and activate your data. Omeda provides a real-time, single view of your audience through 24/7 data storage, data management, data matching, and data activation. Offering everything from subscription fulfillment, email marketing, CDP web behavioral and activation services, Omeda delivers a full suite of customizable services to best meet the needs of any media company. Through the development of rich behavioral audience profiles, Omeda delivers deep business insights and analytics while also providing new, data driven, revenue opportunities.