Audience Data Meets AI: A New Way of Work for Media Teams

According to our latest State of Audience in Media Report, only 9% of media organizations say they use their audience data extremely effectively to inform action. The data exists. The new way of working with it is just getting started.

Join Omeda VP of Product, Tyler McDaniel, and Director of Product Management, Alyssa Sands, for a live walkthrough of two capabilities Omeda is rolling out this summer: AI-powered Audience Builder and Omeda MCP.

• Audience Builder is now AI-powered — describe the audience you want in plain language, and it builds the query for you, pulling from behavioral, email, web, and subscription data automatically.
• Omeda MCP securely connects the AI tools you already use to your live audience data, so you can move from question to insight to action without exports, manual handoffs, or separate tooling.

This is a live session with time for Q&A. Come with questions.