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In 2024, we released more enhancements across the Omeda platform than ever before. All updates were designed to improve the experience of our clients to help them better engage their…

featuring quotes from Jacob Donnelly, founder of A Media Operator and Marissa Zanetti-Crume, Global Head of Product of Bloomberg Media Media companies are sitting on an untapped treasure trove of…

The better your cancellation flow is, the more likely that your at-risk subscribers stay subscribed or return in the future, whether immediately in the form of a pared-down subscription or…

Surveys give you audience feedback straight from the source, so they’re your best way to learn about your audience and create experiences that they’ll love.  But sticking to a year-end…

Editor’s note: This post was adapted from our June 2024 webinar with Jacob Donnelly, Amanda Phillips and Dustin Titus. We’ve edited their quotes for length and clarity. Check out the…

Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their quotes for length and clarity. Check…

We are halfway through 2024. While some nagging hurdles exist across the business and consumer media, we’re seeing opportunity and audience growth strategies for media operators throughout the industry.   But…

Data’s the bridge between you and your audience. But if that data’s split across a bunch of single point solutions, you’re not going to be able to use it. Or…

2025 is the year of in-person events. This year, media companies from The Atlantic to Payload are using them to connect with their audiences in a more authentic, personal setting. …

Customer data platforms can help companies of all sizes harness their data to save time and grow their audiences.  But there are more vendors than ever on the market –…

First-party data gives media companies real insights into what their audience loves, allowing for tailored content and ads. Plus, it helps build stronger, direct connections with viewers, boosts engagement and…

A customer data platform is packaged software that collects first-, second- and third-party customer data from on- and offline customer touchpoints, then normalizes it and uses it to build a…

First-party data isn’t just a nice-to-have anymore. It’s a non-negotiable for media businesses to survive and thrive in today’s competitive media environment.  Those leaders and organizations who master first-party data…

Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual departments set different strategies, take in…

This week, Google released an update to its search algorithm aimed at removing low-quality, unhelpful content from results and making searches as helpful as possible.   With these changes, Google’s search…