Articles by category: Customer Data Platform
Last updated: February 24, 2023
The notion of a good ideas coming from anyone in the organization is especially true when it comes to content. All organizations are charged with pumping out meaningful content consistently…
EnsembleIQ expands partnership with Omeda, consolidates MarTech stack
Last updated: July 17, 2023
Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services,…
5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks
Last updated: July 17, 2023
5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks: Last week we had the pleasure of sponsoring the AAMP Lunch & Learn at the Virgin Hotel in…
Omeda’s Tips & Tricks Webinar: Querying Your Web Behavioral Data
Last updated: July 17, 2023
Querying Your Web Behavioral Data [Webinar] Class is in session! Learn from Alyssa Sands, Omeda’s Client Success Manager, on how to query your Olytics data. Alyssa will walk you through…
How To Use Progressive Profiling
Last updated: February 24, 2023
Optimize Your Webforms and Increase Conversions using Progressive Profiling For many media companies, finding the balance between acquiring your website users’ data and converting the users into tangible subscribers, leads…
Omeda’s Fall Conference Schedule
Last updated: February 24, 2023
As summer starts to wind down, a busy fall show season is getting ready to kick off! While we’d love to be everywhere, our travel budgets (and our families) cause…
Omeda’s Tips & Tricks Webinar: Match Evaluation
Last updated: July 17, 2023
Match Evaluation [Webinar] Class is in session! Learn from Nicole Backaus, Omeda’s Client Success Director, on how to use match evaluation. Match Evaluation performs a simple merge/purge allowing you to…
EPG Media Finds Renewal Success Using Omeda’s Personalization Tool
Last updated: July 17, 2023
EPG Media & Specialty Information is a mid-sized publishing company based out of Minneapolis, MN. They publish a variety of magazines and newsletters that focus primarily on the motor sports…
Lead Gen Using Whitepapers – an end to end solution using Omeda Tools
Last updated: February 24, 2023
Effectively use Omeda’s Web Form Builder, Audience Builder and Lead Gen tool to deliver leads to advertisers from a Whitepaper Download Action. You can get started by having your Account…
Omeda Is Now Integrated With Drupal
Last updated: February 24, 2023
Like peanut butter and jelly (or gin and tonic if you prefer) some things just go well together. Consider, for instance, Omeda and Drupal. Both are best of breed digital…
Optimize Online Engagement Via Personalization
Last updated: July 17, 2023
People interact constantly with their devices. We have all seen the various studies indicating that attention spans are decreasing as the amount of information in the market is increasing. The…
Three Ways Editors Can Use Audience Data to Increase Engagement and Drive Revenue
Last updated: February 24, 2023
We talk with a lot of media companies and publishers. One of the most common questions as we work with people across the organization is: who is involved in driving…
OX2 Presentations & Videos Are In!
Last updated: February 24, 2023
The 2018 Omeda Idea Exchange (OX2) was Omeda’s second annual client summit that took place April 30th – May 2nd in downtown Chicago. With 140 attendees representing 50 different media…
Omeda Launches DFP Integration
Last updated: February 24, 2023
Omeda has launched a new integration between our industry leading Audience Relationship Management database and Double Click for Publishers, commonly known as DFP. DFP is a Google product designed to…
Omeda Launches Facebook Integration
Last updated: July 17, 2023
Northbrook, IL – December 5, 2017 – Omeda, the audience relationship management company, has launched a new integration between its industry leading Audience Relationship Management database OnQ and Facebook Ads…
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