Articles by category: Customer Data Platform

Get out of the walled garden: why and how to (re)create a direct connection with your audience

Get out of the walled garden: why and how to (re)create a direct connection with your audience

Last updated: April 11, 2024

With social and search traffic becoming less reliable, media operators need to create a direct connection with their audience in order to survive. But after 15 years of depending on…

How to advocate for audience development within your company

How to advocate for audience development within your company

Last updated: March 28, 2024

Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual departments set different strategies, take in…

Google’s new search updates: what to know and what it means for your content strategy

Google’s new search updates: what to know and what it means for your content strategy

Last updated: March 12, 2024

This week, Google released an update to its search algorithm aimed at removing low-quality, unhelpful content from results and making searches as helpful as possible.   With these changes, Google’s search…

6 ways to drive first-party data and increase engagement with registration walls

6 ways to drive first-party data and increase engagement with registration walls

Last updated: February 27, 2024

In the post-traffic era, the publishers with the best connection to their audience will rise to the top.  But how can you connect with your audience if you don’t know…

The top 5 reasons why your audience subscribes

The top 5 reasons why your audience subscribes

Last updated: January 29, 2024

According to The Reuters Institute for the Study of Journalism’s 2023 Digital News Report, more American consumers are paying for new subscriptions than ever. 21% of consumers were subscribed to…

6 audience growth challenges you can solve with a customer data platform

6 audience growth challenges you can solve with a customer data platform

Last updated: January 15, 2024

It takes more than buzz to earn someone’s business. You need to understand your audience’s behaviors and preferences, collect data that accurately represents those patterns, make it accessible to your…

Getting to know your audience: 5 strategies to convert anonymous site visitors into known leads

Getting to know your audience: 5 strategies to convert anonymous site visitors into known leads

Last updated: January 22, 2024

Unlocking the full potential of your website requires more than just visibility; it demands a strategic approach to converting your elusive audience. Navigating the intricacies of the digital landscape without…

The biggest barriers to creating a strong content strategy (+ how to break them)

The biggest barriers to creating a strong content strategy (+ how to break them)

Last updated: January 9, 2024

We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your audience. To show, rather than tell,…

How to use your audience data to drive engagements and conversions

How to use your audience data to drive engagements and conversions

Last updated: December 29, 2023

Your audience gives you a game plan for engaging everyone in your audience — but only if you’re using it to its fullest potential across each stage of the subscription…

How to simplify your content workflow

How to simplify your content workflow

Last updated: December 7, 2023

The content game takes a lot of work if you’re doing it right. From brainstorming and targeting to writing, production and distribution, you’ve got a lot of moving pieces to…

How to secure buy-in for your CDP

How to secure buy-in for your CDP

Last updated: November 29, 2023

So you’ve found a customer data platform. Great. Maybe you’ve even found a CDP with the audience marketing, personalization and subscription management capabilities you need to grow and engage your…

Best Resources of 2023

Best Resources of 2023

Last updated: December 4, 2023

From ad slowdowns to the advent of AI, 2023 was a wild year in media. As we approach 2024, it’s time to reflect back on what worked, what didn’t, and…

20+ things to look for in your customer data platform vendor

20+ things to look for in your customer data platform vendor

Last updated: April 17, 2024

Customer data platforms help companies of all sizes harness their data to save time and grow their audiences.  But there are more vendors than ever on the market – and…

The 4-step plan to maximize your audience tech spend

The 4-step plan to maximize your audience tech spend

Last updated: December 5, 2023

Audience managers in 2024 will need to do more with less. Good audience tech will put you in position to do that. The right tech stack gives you a single…

5 sure ways to spark website engagement

5 sure ways to spark website engagement

Last updated: November 29, 2023

According to data from Similarweb, and analysis conducted by Axios, Facebook and X referrals to news websites have declined by around 80% and 60%, respectively, since September 2020. And that decline has…

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