Articles by category: Customer Data Platform
The case against composable CDPs
Last updated: March 13, 2023
Companies are taking in more data than ever — and most of them are putting it to waste. Thanks to the pandemic-induced acceleration of digital marketing, the explosion of new…
Scaling up your media business? Here’s where to start.
Last updated: March 7, 2023
Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…
How to Plan and Streamline Your Tech Stack in 2023
Last updated: March 6, 2023
Struggling with your tech stack? You’re not alone. Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…
CDP v. DMP v. CRM: How to select the best solution for you
Last updated: March 1, 2023
CDP v. DMP v. CRM: These are all powerful tools for managing customer data for various marketing purposes. But if you’re just starting to evaluate your data management options, it can…
What can publishers take away from the NYT’s digital success?
Last updated: February 9, 2023
In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue…
CDP Use Cases: 7 Best Use Cases For Your CDP
Last updated: February 7, 2023
Customer data platforms (CDPs) centralize all of your customer data in one place, so it can be activated for marketing purposes quickly and effectively. But the benefits of a CDP…
What is progressive profiling?
Last updated: January 26, 2023
Customer data is the key to unlocking your audience’s needs – and how your company can best meet them with your product. To achieve this, companies need their customer profiles to be as complete as possible.
Data Cleaning Best Practices For a Better Database
Last updated: January 12, 2023
Data cleaning is essential for ensuring that your customer data is actionable and easy to use. Unfortunately, many marketers fall short on that front: 45% of marketers don’t validate their data for quality and accuracy…
9 Surefire Ways to Increase Your Customer Lifetime Value
Last updated: January 6, 2023
Customer lifetime value (CLV) measures the total amount of revenue a company can expect to earn from a single customer over time. This can account for product purchases as well as …
Last updated: January 3, 2023
Imagine leaving for a road trip with a print map from 1985. You might get to your destination eventually, but not without a lot of wrong turns, wasted time and unnecessary stress. Bad data has a similar impact …
Last updated: December 7, 2022
With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…
Why people are turning against gated content (and how to get it right)
Last updated: December 5, 2022
To gate or not to gate? It’s one of the biggest sources of debate among marketers, and for good reason. For years, gating content was seen as a mutually beneficial…
What is a customer data platform (CDP)?
Last updated: November 29, 2022
All the data parties explained
Last updated: August 2, 2022
You’ve heard of first-party data, but how does that relate to second-party data? And what is zero-party data? Why is third-party data not recommended? In this post, we’ll dive into…
Omeda Named 2022 SIIA CODiE Awards Finalist for Best Customer Data Platform (CDP)
Last updated: April 20, 2022
Omeda’s Customer Data Platform Earns Nod from Industry Leaders Chicago, IL (April 20, 2022) Omeda, the audience growth, engagement and monetization platform, today announces that Omeda’s Customer Data Platform was…
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