Articles by category: Customer Data Platform
![Creating your modern media growth playbook](https://www.omeda.com/wp-content/uploads/grwoth-800x333.jpg)
Creating your modern media growth playbook
Last updated: July 9, 2024
Editor’s note: This interview was adapted from our June 2024 webinar with Jacob Donnelly, Sean Griffey, Robert Dippell and Arisicielle Novicio. We’ve edited their quotes for length and clarity. Check…
![6 growth opportunities for media operators in 2024](https://www.omeda.com/wp-content/uploads/mediaoperators-800x333.jpg)
6 growth opportunities for media operators in 2024
Last updated: June 14, 2024
Editor’s note: This post was adapted from our June 2024 webinar with James Capo and Jacob Donnelly. We’ve edited their quotes for length and clarity. We are halfway through 2024.…
![CDP power plays: 15+ customer data platform use cases for media companies](https://www.omeda.com/wp-content/uploads/cdp-2-800x333.jpg)
CDP power plays: 15+ customer data platform use cases for media companies
Last updated: June 7, 2024
Data’s the bridge between you and your audience. But if that data’s split across a bunch of single point solutions, you’re not going to be able to use it. Or…
![20 things to look for in a CDP vendor](https://www.omeda.com/wp-content/uploads/vendor-800x333.jpg)
20 things to look for in a CDP vendor
Last updated: June 7, 2024
Customer data platforms can help companies of all sizes harness their data to save time and grow their audiences. But there are more vendors than ever on the market –…
![How to advocate for audience development](https://www.omeda.com/wp-content/uploads/audience-1-800x333.jpg)
How to advocate for audience development
Last updated: June 7, 2024
Media companies say they want to invest in their audience. But often, those companies don’t have a top-down organizational culture supporting audience development. Instead, individual departments set different strategies, take in…
![What to know about Google’s search updates](https://www.omeda.com/wp-content/uploads/search-1-800x333.jpg)
What to know about Google’s search updates
Last updated: June 7, 2024
This week, Google released an update to its search algorithm aimed at removing low-quality, unhelpful content from results and making searches as helpful as possible. With these changes, Google’s search…
![How to drive first-party data with reg walls](https://www.omeda.com/wp-content/uploads/data_reg-800x333.jpg)
How to drive first-party data with reg walls
Last updated: June 7, 2024
In the post-traffic era, the publishers with the best connection to their audience will rise to the top. But how can you connect with your audience if you don’t know…
![The top 5 reasons why your audience subscribes](https://www.omeda.com/wp-content/uploads/generic-800x333.png)
The top 5 reasons why your audience subscribes
Last updated: May 13, 2024
According to The Reuters Institute for the Study of Journalism’s 2023 Digital News Report, more American consumers are paying for new subscriptions than ever. 21% of consumers were subscribed to…
![6 audience growth challenges you can solve with a customer data platform](https://www.omeda.com/wp-content/uploads/generic-800x333.png)
6 audience growth challenges you can solve with a customer data platform
Last updated: May 13, 2024
It takes more than buzz to earn someone’s business. You need to understand your audience’s behaviors and preferences, collect data that accurately represents those patterns, make it accessible to your…
![Getting to know your audience: 5 strategies to convert anonymous site visitors into known leads](https://www.omeda.com/wp-content/uploads/generic-800x333.png)
Getting to know your audience: 5 strategies to convert anonymous site visitors into known leads
Last updated: May 13, 2024
Unlocking the full potential of your website requires more than just visibility; it demands a strategic approach to converting your elusive audience. Navigating the intricacies of the digital landscape without…
![The biggest barriers to creating a strong content strategy (+ how to break them)](https://www.omeda.com/wp-content/uploads/generic-800x333.png)
The biggest barriers to creating a strong content strategy (+ how to break them)
Last updated: May 13, 2024
We’re a few years removed from the “content is king” era, but content remains a key way to connect with and ultimately convert your audience. To show, rather than tell,…
![How to use your audience data to drive engagements and conversions](https://www.omeda.com/wp-content/uploads/generic-800x333.png)
How to use your audience data to drive engagements and conversions
Last updated: May 13, 2024
Your audience gives you a game plan for engaging everyone in your audience — but only if you’re using it to its fullest potential across each stage of the subscription…
![How to simplify your content workflow](https://www.omeda.com/wp-content/uploads/generic-800x333.png)
How to simplify your content workflow
Last updated: May 13, 2024
The content game takes a lot of work if you’re doing it right. From brainstorming and targeting to writing, production and distribution, you’ve got a lot of moving pieces to…
![How to secure buy-in for your CDP](https://www.omeda.com/wp-content/uploads/generic-800x333.png)
How to secure buy-in for your CDP
Last updated: May 13, 2024
So you’ve found a customer data platform. Great. Maybe you’ve even found a CDP with the audience marketing, personalization and subscription management capabilities you need to grow and engage your…
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