Blog

Data is the lifeblood of business: It gives you the information you need to to learrn about your audience, drive better decision-making, create personalized experiences and ultimately, earn more revenue. …

Give your attendees more of what they want – and less of what they don’t. It’s the golden rule for any event producer.   But that’s a lot easier said than…

Identity resolution is the process of creating a trackable customer profile by analyzing and resolving data across multiple touchpoints, attributes and systems. Attributes might include email addresses, cookie identifiers, device…

You’ve just built a beautiful new website promoting your most successful newsletter and you’re depending on it to drive a big increase in your first-party data for the quarter. And…

Need to attract top-of-funnel leads and grow your audience? Expand into a new market? Keep your sales pipeline refreshed and ready to drive your business?   Prospects at the top…

Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and hire a new Head of AI…

Customer profiles are key to understanding your audience, delivering on their expectations and creating lifetime value that compounds over time.   But the complexity and scale of new marketing technology has…

Associations have a big job on their hands: They need to engage their members with print and digital content, groups, professional development opportunities and events, all while advancing policy objectives,…

Customer data is the currency of modern business. The companies that can unify, resolve, clean and activate that data most effectively are the ones that are going to stand out…

Personalization can even deliver up to 8x return on investment, according to Deloitte research.   While there’s a lot of upside to personalization, success or failure really comes down to execution.…

Project Background    Generating revenue from content has never been easy. But the rise of digital platforms has only complicated the issue: Advertisers need to optimize their strategy and content for…

The explosion of new marketing platforms has made the customer journey much more fragmented and customized. While giving people more places to find you is a net positive, it makes…

CDP. AMS. CRM. All of these tools can help you manage your audience data, improve your customer experiences and drive revenue.    But they don’t collect, manage and activate audience data…

In the last few years, first-party data has transformed from a competitive edge to an absolute must-have: According to a new report from PILOT, the National Association of Broadcasters’ innovation…

Back in the ‘60s, the buying process was pretty simple. You realized you needed a new car, then you saw an ad for a new Honda on one of the…