Activation

• Behavior Tracking Capture standard and unique behaviors on your website and offline from your events.
• Company Tracking Find interested accounts with company-level tracking.
• Content Recommendation Suggest relevant and personalized content, fostering increased engagement and satisfaction among your audience while optimizing content marketing efforts.
• Demographic Tracking Build your zero-party data with comprehensive profile building like postal address, job title, company, and more.
• Dynamic Content Personalize your content to deliver relevant messages to each audience member.
• Engagement Scoring Using data science, cohort your audience into distinct engagement levels across web behavior, email behavior, or both.
• Lead Scoring Utilize automated lead scoring to prioritize accounts and leads with the highest probability of closing.
• List Segmentation Create a targeted list of contacts using behavior or demographics to deliver more personalized marketing campaigns.
• Visitor Tracking Track your anonymous visitors' activity and connect their behavior history to their profile when they convert.

Data Capture

• Content Metering Allow some free page views or block premium content with paywalls.
• Convert Traffic Convert unknown traffic into known audience members with Omeda suite of tools.
• Data Ingestion Omeda has a flexible data ingestion process to collect any information from an outside source.
• Drag and Drop Web Forms Create standalone, pop-up, embedded, and collected forms to gather contact details.
• Exit Intent Forms Turn website visitors into leads with customizable popup forms.
• Exit Intent Pop-ups Recapture interest with visitors with customizable and dynamic pop-ups.
• Login Forms Create personalized experiences with login forms.
• Modals & Pop-ups Create personalized messages that can appear along the bottom bar, in a corner or side rail, within an article or triggered after inactivity.
• Web Tracking Track web behaviors to ensure a good site experience.

Native Integrations

• API Ingest and process data with the Data Processor API.
• Email Builder Create complex deployments at scale with Omeda's CDP.
• Form Listener Effortlessly capture and process user data from third-party web forms.
• Odyssey Marketing Auomation Automatically action any collected data into a marketing automation campaign.
• Omeda Subscription & Fulfillment Drive revenue with build-in subscription management and fulfillment.
• Webhooks Use Omeda's flexible webhooks to injest data from a variety of sources.

Integrations

• Adobe Analytics Send your audience data to Adobe Analytics for additional insights.
• Credspark Combine your Omeda audience management solutions with CredSpark's offerings to create addictive, custom content for your audience.
• Data Axle Enrich your Omeda data with Data Axle.
• Digioh Capture more leads on your website with Digioh Lightboxes.
• Drupal Seamlessly manage and leverage your audience data within your Drupal-powered websites.
• Leverage Lab Leverage Lab provides consultation services to Omeda Customer Data Platform customers.
• parameter1 Seamlessly integrate your first-party data in advertising campaigns.
• Shorthand Combine the power of Omeda's audience management solution with Shorthand to create personalized content experiences.
• Zapier Use Omeda's Triggers and Actions to bring in or port out data in Zapier's easy-to-use platform.

Analytics

• Comprehensive Reporting Grow your audience and build engagement with Omeda's comprehensive web tracking software and analytics.
• Data Visualization Port your Omeda data into many business intelligence and data visualization tools.

Marketing Automation

• A/B Testing Find what works best for your audience with A/B testing.
• Autotrigger Campaigns Automate actions based on predefined rules or triggers to provide personalized content and messaging your audience.
• ABM Campaigns Identify key companies to target in your Account Based Marketing campaigns.
• Advertising Campaigns Use all your collected data in Omeda to run Facebook, Instagram, Google and AdRoll campaigns.
• Behavioral Targeting Target on- and offline behaviors including website visits, video views, and event attendance.
• Company Targeting Identify key companies to target in your Account Based Marketing campaigns.
• Demographic Targeting Target profile details like job title, income, location or company.
• Goals Add a conversion element to track the success of your campaign and automatically exclude those who complete your intended action.
• Email Automation Schedule or trigger welcome series or follow up emails to customized audiences.
• Fatigue Filter Add a filter to limit the amount of email your audience receives in a given time period.
• Lead Gen Campaigns Capture more leads with modals, pop-ups, dynamic gated content and more.
• Multi-touch Campaigns Trigger detailed marketing automation voyages with many touchpoints including email, website personalization, Instagram ads, and more.
• Pathing & Logic Create multiple pathways and logic-based actions in your marketing automation campaigns

Email Marketing

• A/B Testing Find out what works best with A/B Testing in email.
• Automatic clickbot supression Ensure accurate email engagement metrics and campaign performance with Omeda's comprehensive clickbot filter.
• Dedicated IP Address Ensure your marketing emails get delivered using a dedicated IP.
• Email Deliverability Ensure optimal inbox placement and sender reputation by Omeda's proactive Email Deliverability feature.
• Email Designer Create visually engaging, responsive email campaigns through drag-and-drop functionality, customizable templates, and diverse editing options.
• Email Sending Platform Send newsletters, surveys, research, promotions, third-party promotions and more to audiences of 10 or 10 million with Omeda's powerful Email Sending Platform.
• Newsletter Builder Create beautiful, dynamic emails and send them to targeted contact lists.
• Transactional Email Software Use automated transactional emails to send reciepts, subscription confirmations, welcome messages, and more.

Data Capture

• Data Ingestion Omeda has a flexible data ingestion process to collect any information from an outside source.
• Pop-up Forms Create sophiscated and dynamic pop-ups triggerd by each visitor's behavior, demographic, or status.

Native Integrations

• API Update, manage, and send email deployments with the Email Builder API.
• Form Builder Automatically and immediately capture lead info with Form Builder.
• Form Listener Effortlessly capture and process user data from third-party web forms.
• Omeda Customer Data Platform Use your first-party data captured by Omeda in any email deployment like promotions, newsletters, or digital editions.
• Omeda Subscription & Fulfillment Send your subscibers email offers or promoted campaigns with email and marketing automation.
• Webhooks Use Omeda's flexible webhooks to injest data from a variety of sources.

Integrations

• Adobe Analytics Send your audience data to Adobe Analytics for additional insights.
• AdRoll Target and deliver personalized advertising campaigns to your audience using your first-party data.
• Chamaileon Chamaileon provides Omeda customers with a visual email builder and content management.
• Facebook & Instagram Ad Manager Use your first-party data captured by Omeda in Facebook and Instagram Ad Manager.
• FreshAddress Strengthen your email campaign deliverability through email validation services.
• Google Ad Manager Use your first-party data captured by Omeda in Google Ad Manager.
• ON24 Integrate your audience data from Omeda with your webinars and virtual events.
• Passendo Leverage your first-party data to deliver native ads to your newsletter audience within a streamlined workflow.
• Zapier Use Omeda's Triggers and Actions to bring in or port out data in Zapier's easy-to-use platform.

Analytics

• Comprehensive Reporting Measure performance for email and marketing campaigns with built-in analytics, reports, and dashboards.
• Data Visualization Port your Omeda data into many business intelligence and data visualization tools.

Order Management

• Accounting Manage accounting from your subscription revenue.
• Adjustments Make adjustments to an order.
• Authentication Authenticate orders with secure payments.
• Bundles and Packages Bundle popular products or create digital and print subscriptions.
• Consolidation Simplify billing, delivery, and administration while providing your customers with a more streamlined and convenient experience when managing their subscriptions.
• Credit Card Updater Increase successful auto-renewals by keeping credit card information updated automatically.
• Discounts Create and track promotional codes to see how your marketing campaigns did.
• Gifts Define a set duration with unique messaging and features, while ensuring precise billing, delivery, and customer communication.
• Issue Close Ensure a smooth experience for both publishers and subscribers with Omeda's deadline management tool.
• Mailing Address Updater Ensure your subscribers information is always up-to-date with automatic mailing address updater.
• Multi-part Deals Encourage customer loyalty and increase revenue with special subscription offerings.
• Order Automation Automate orders with Omeda's subscription management.
• Order History Track your subscribers order history to identify trends.
• Order Management Manage your subscribers, including autorenews, cancellations, mailing address, and phone and email customer service.
• Payments Create an easy subscription experience with Omeda's integrated audience and payment software.
• Print Fulfillment Enjoy end-to-end print fulfillment with Omeda's managed services.
• Print Subscriptions Manage and deliver your print issues, all directly connected to a single user database.
• Renewal & Auto-Renewal Keep revenue growth with autorenewals and reminders.
• Single Issue Sales Create and deliver single issue sales of print or digital assets.
• Subscriber Customer Service Help your customers with our managed customer service team - includes phone and email support.
• Subscription Management Manage and track subscriptions, single issue sales, digital editions, and more.
• Upsell & Cross-sell Match subscribers to additional subscription products to increase revenue.

Data Capture

• Data Ingestion Omeda has a flexible data ingestion process to collect any information from an outside source.
• Paywall Keep premium content private to subscribers with paywalls, data walls, or split walls.

Native Integrations

• API Trigger a subscription, tax rate lookup, among other actions.
• Email Builder Develop and deploy email editions to your subscribers.
• Form Builder Automatically and immediately capture lead info with Form Builder.
• Form Listener Effortlessly capture and process user data from third-party web forms.
• Odyssey Marketing Auomation Automatically action any subscriber into a marketing automation campaign.
• Omeda Customer Data Platform Use your first-party data to find more subscribers with Omeda's CDP.
• Webhooks Use Omeda's flexible webhooks to injest data from a variety of sources.

Integrations

• Adobe Analytics Send your audience data to Adobe Analytics for additional insights.
• Zapier Use Omeda's Triggers and Actions to bring in or port out data in Zapier's easy-to-use platform.

Analytics

• Comprehensive Reporting Spot renewal trends and develop pricing strategies with comprehensive analytics, reports, and dashboards.
• Data Visualization Port your Omeda data into many business intelligence and data visualization tools.