Best in class data management, standard in every product.

Data Quality

Keep your data clean, complete, and consistent in real time.

Record Management & Tracking

Whether you call them community, audience, members, or contacts, you can manage all your records in one centralized database to streamline outreach.

Data Sync

Maintain a single database of record and ensure all your records are up-to-date and deduped with real time two-way data sync.

Unified Customer Profile

Have all work and personal emails, mobile and laptop browser cookies, website activity and mailing addresses connected to one unified customer ID.

GDPR & Privacy

Easily fulfill deletion and compliance requests in response to the GDPR, CCPA, and other data privacy regulations.

User Permissions

Keep your team organized and efficient by ensuring every user has access to the right assets.

Customer Data Platform

Activation

  • Behavior Tracking Capture standard and unique behaviors on your website and offline from your events.
  • Company Tracking Find interested accounts with company-level tracking.
  • Content Recommendation Suggest relevant and personalized content, fostering increased engagement and satisfaction among your audience while optimizing content marketing efforts.
  • Demographic Tracking Build your zero-party data with comprehensive profile building like postal address, job title, company, and more.
  • Dynamic Content Personalize your content to deliver relevant messages to each audience member.
  • Engagement Scoring Using data science, cohort your audience into distinct engagement levels across web behavior, email behavior, or both.
  • Lead Scoring Utilize automated lead scoring to prioritize accounts and leads with the highest probability of closing.
  • List Segmentation Create a targeted list of contacts using behavior or demographics to deliver more personalized marketing campaigns.
  • Visitor Tracking Track your anonymous visitors' activity and connect their behavior history to their profile when they convert.

Data Capture

  • Content Metering Allow some free page views or block premium content with paywalls.
  • Convert Traffic Convert unknown traffic into known audience members with Omeda suite of tools.
  • Data Ingestion Omeda has a flexible data ingestion process to collect any information from an outside source.
  • Drag and Drop Web Forms Create standalone, pop-up, embedded, and collected forms to gather contact details.
  • Exit Intent Forms Turn website visitors into leads with customizable popup forms.
  • Exit Intent Pop-ups Recapture interest with visitors with customizable and dynamic pop-ups.
  • Login Forms Create personalized experiences with login forms.
  • Modals & Pop-ups Create personalized messages that can appear along the bottom bar, in a corner or side rail, within an article or triggered after inactivity.
  • Web Tracking Track web behaviors to ensure a good site experience.

Native Integrations

  • API Ingest and process data with the Data Processor API.
  • Email Builder Create complex deployments at scale with Omeda's CDP.
  • Form Listener Effortlessly capture and process user data from third-party web forms.
  • Odyssey Marketing Auomation Automatically action any collected data into a marketing automation campaign.
  • Omeda Subscription & Fulfillment Drive revenue with build-in subscription management and fulfillment.
  • Webhooks Use Omeda's flexible webhooks to injest data from a variety of sources.

Integrations

  • Adobe Analytics Send your audience data to Adobe Analytics for additional insights.
  • Credspark Combine your Omeda audience management solutions with CredSpark's offerings to create addictive, custom content for your audience.
  • Data Axle Enrich your Omeda data with Data Axle.
  • Digioh Capture more leads on your website with Digioh Lightboxes.
  • Drupal Seamlessly manage and leverage your audience data within your Drupal-powered websites.
  • Leverage Lab Leverage Lab provides consultation services to Omeda Customer Data Platform customers.
  • parameter1 Seamlessly integrate your first-party data in advertising campaigns.
  • Shorthand Combine the power of Omeda's audience management solution with Shorthand to create personalized content experiences.
  • Zapier Use Omeda's Triggers and Actions to bring in or port out data in Zapier's easy-to-use platform.

Analytics

  • Comprehensive Reporting Grow your audience and build engagement with Omeda's comprehensive web tracking software and analytics.
  • Data Visualization Port your Omeda data into many business intelligence and data visualization tools.
More Features Schedule a Demo

Email & Marketing Automation

Marketing Automation

  • A/B Testing Find what works best for your audience with A/B testing.
  • Autotrigger Campaigns Automate actions based on predefined rules or triggers to provide personalized content and messaging your audience.
  • ABM Campaigns Identify key companies to target in your Account Based Marketing campaigns.
  • Advertising Campaigns Use all your collected data in Omeda to run Facebook, Instagram, Google and AdRoll campaigns.
  • Behavioral Targeting Target on- and offline behaviors including website visits, video views, and event attendance.
  • Company Targeting Identify key companies to target in your Account Based Marketing campaigns.
  • Demographic Targeting Target profile details like job title, income, location or company.
  • Goals Add a conversion element to track the success of your campaign and automatically exclude those who complete your intended action.
  • Email Automation Schedule or trigger welcome series or follow up emails to customized audiences.
  • Fatigue Filter Add a filter to limit the amount of email your audience receives in a given time period.
  • Lead Gen Campaigns Capture more leads with modals, pop-ups, dynamic gated content and more.
  • Multi-touch Campaigns Trigger detailed marketing automation voyages with many touchpoints including email, website personalization, Instagram ads, and more.
  • Pathing & Logic Create multiple pathways and logic-based actions in your marketing automation campaigns

Email Marketing

  • A/B Testing Find out what works best with A/B Testing in email.
  • Automatic clickbot supression Ensure accurate email engagement metrics and campaign performance with Omeda's comprehensive clickbot filter.
  • Dedicated IP Address Ensure your marketing emails get delivered using a dedicated IP.
  • Email Deliverability Ensure optimal inbox placement and sender reputation by Omeda's proactive Email Deliverability feature.
  • Email Designer Create visually engaging, responsive email campaigns through drag-and-drop functionality, customizable templates, and diverse editing options.
  • Email Sending Platform Send newsletters, surveys, research, promotions, third-party promotions and more to audiences of 10 or 10 million with Omeda's powerful Email Sending Platform.
  • Newsletter Builder Create beautiful, dynamic emails and send them to targeted contact lists.
  • Transactional Email Software Use automated transactional emails to send reciepts, subscription confirmations, welcome messages, and more.

Data Capture

  • Data Ingestion Omeda has a flexible data ingestion process to collect any information from an outside source.
  • Pop-up Forms Create sophiscated and dynamic pop-ups triggerd by each visitor's behavior, demographic, or status.

Native Integrations

  • API Update, manage, and send email deployments with the Email Builder API.
  • Form Builder Automatically and immediately capture lead info with Form Builder.
  • Form Listener Effortlessly capture and process user data from third-party web forms.
  • Omeda Customer Data Platform Use your first-party data captured by Omeda in any email deployment like promotions, newsletters, or digital editions.
  • Omeda Subscription & Fulfillment Send your subscibers email offers or promoted campaigns with email and marketing automation.
  • Webhooks Use Omeda's flexible webhooks to injest data from a variety of sources.

Integrations

  • Adobe Analytics Send your audience data to Adobe Analytics for additional insights.
  • AdRoll Target and deliver personalized advertising campaigns to your audience using your first-party data.
  • Chamaileon Chamaileon provides Omeda customers with a visual email builder and content management.
  • Facebook & Instagram Ad Manager Use your first-party data captured by Omeda in Facebook and Instagram Ad Manager.
  • FreshAddress Strengthen your email campaign deliverability through email validation services.
  • Google Ad Manager Use your first-party data captured by Omeda in Google Ad Manager.
  • ON24 Integrate your audience data from Omeda with your webinars and virtual events.
  • Passendo Leverage your first-party data to deliver native ads to your newsletter audience within a streamlined workflow.
  • Zapier Use Omeda's Triggers and Actions to bring in or port out data in Zapier's easy-to-use platform.

Analytics

  • Comprehensive Reporting Measure performance for email and marketing campaigns with built-in analytics, reports, and dashboards.
  • Data Visualization Port your Omeda data into many business intelligence and data visualization tools.
More Features Schedule a Demo

Subscription Management

Order Management

  • Accounting Manage accounting from your subscription revenue.
  • Adjustments Make adjustments to an order.
  • Authentication Authenticate orders with secure payments.
  • Bundles and Packages Bundle popular products or create digital and print subscriptions.
  • Consolidation Simplify billing, delivery, and administration while providing your customers with a more streamlined and convenient experience when managing their subscriptions.
  • Credit Card Updater Increase successful auto-renewals by keeping credit card information updated automatically.
  • Discounts Create and track promotional codes to see how your marketing campaigns did.
  • Gifts Define a set duration with unique messaging and features, while ensuring precise billing, delivery, and customer communication.
  • Issue Close Ensure a smooth experience for both publishers and subscribers with Omeda's deadline management tool.
  • Mailing Address Updater Ensure your subscribers information is always up-to-date with automatic mailing address updater.
  • Multi-part Deals Encourage customer loyalty and increase revenue with special subscription offerings.
  • Order Automation Automate orders with Omeda's subscription management.
  • Order History Track your subscribers order history to identify trends.
  • Order Management Manage your subscribers, including autorenews, cancellations, mailing address, and phone and email customer service.
  • Payments Create an easy subscription experience with Omeda's integrated audience and payment software.
  • Print Fulfillment Enjoy end-to-end print fulfillment with Omeda's managed services.
  • Print Subscriptions Manage and deliver your print issues, all directly connected to a single user database.
  • Renewal & Auto-Renewal Keep revenue growth with autorenewals and reminders.
  • Single Issue Sales Create and deliver single issue sales of print or digital assets.
  • Subscriber Customer Service Help your customers with our managed customer service team - includes phone and email support.
  • Subscription Management Manage and track subscriptions, single issue sales, digital editions, and more.
  • Upsell & Cross-sell Match subscribers to additional subscription products to increase revenue.

Data Capture

  • Data Ingestion Omeda has a flexible data ingestion process to collect any information from an outside source.
  • Paywall Keep premium content private to subscribers with paywalls, data walls, or split walls.

Native Integrations

  • API Trigger a subscription, tax rate lookup, among other actions.
  • Email Builder Develop and deploy email editions to your subscribers.
  • Form Builder Automatically and immediately capture lead info with Form Builder.
  • Form Listener Effortlessly capture and process user data from third-party web forms.
  • Odyssey Marketing Auomation Automatically action any subscriber into a marketing automation campaign.
  • Omeda Customer Data Platform Use your first-party data to find more subscribers with Omeda's CDP.
  • Webhooks Use Omeda's flexible webhooks to injest data from a variety of sources.

Integrations

  • Adobe Analytics Send your audience data to Adobe Analytics for additional insights.
  • Zapier Use Omeda's Triggers and Actions to bring in or port out data in Zapier's easy-to-use platform.

Analytics

  • Comprehensive Reporting Spot renewal trends and develop pricing strategies with comprehensive analytics, reports, and dashboards.
  • Data Visualization Port your Omeda data into many business intelligence and data visualization tools.
More Features Schedule a Demo

Support how you need it

Dedicated Account Manager

Enjoy software with service. With an average tenure of over 8 years and deep industry experience, our highly trained team of Client Success Managers can help you hit your growth and revenue goals.

Omeda Academy

Do self-led online training to stay updated with the latest Omeda features. Learn how to run campaigns or complex queries. New classes added quarterly.

Email Support

Suggest an enhancement, get help understanding error messages, or ask a question in our client support portal.

Robust Knowledge Base

Find detailed how-tos and explanations for every part of the Omeda platform.

Onboarding & Training

Every client gets the white-glove treatment. We will make sure your old systems are appropriately consolidated into the Omeda platform and customized to fit your needs over a detailed onboarding process.

FAQs

Payment and Pricing

How does pricing work?

Omeda is designed as an integral partner to help your business grow, engage, and monetize your audience. Our typical contracts are one- to three-year commitments with collaborative pricing based on the number of records and your email sending volume (with no hidden fees).

Are there additional fees for additional users who access Omeda's platform?

No – there is no fee for additional users.

Integrations and Replacements

What integrations does Omeda offer to ensure compatibility with our existing systems?

Omeda integrates directly with many leading solutions to ensure your workflows run as smoothly as possible. This includes Facebook and Google Ad Manager, ON24, GoToWebinar, Adobe Analytics, CredSpark and many more. (Find even more direct integrations here!) Connect to 1,000+ additional apps using our Zapier integration.  

Need more flexibility? You can also use Omeda’s API, Webhooks,and Data Loader to easily ingest or export data between Omeda and your favorite tools.  

Who exactly does Omeda replace in our current setup, and how does it replace them?

Omeda replaces the need for standalone systems including email & marketing automation platforms like HubSpot, subscription management like Zuora, and customer data platforms like Segment. Save time, budget and resources by consolidating all your audience marketing tech stack with Omeda.

“Omeda has built a powerful marketing program that is driven by your own database, creating an almost seamless workflow and relationship management system. It really gives you the opportunity to create process efficiencies and optimize your investment by maximizing your usage of marketing tools.”

— Becky S., Audience Development Manager

Do I need to purchase the whole platform?

No! While Omeda works best when the entire platform is activated, you can use our Customer Data Platform, Email Sending Platform, Marketing Automation, or Subscription Management and Fulfillment as standalone services.

User Requirements

Will we need to hire someone new or undergo extensive training to effectively use Omeda?

Omeda works best for organizations with a dedicated audience marketing manager or a marketing team of 2+ people. You do not need to hire additional marketers. Plus, our onboarding process and on-demand training via Omeda Academy ensure you can hit the ground running.

How user-friendly is Omeda's platform for non-power users within our organization?

Omeda is built to put the power of your audience data back in your hands. We’ve streamlined permissioning so admins can easily control access. We also have extensive training resources to guide new users through both basic and sophisticated tasks.

Data Collection and Asset Transfer

Can we transfer our existing assets and templates into Omeda? How do we import data to Omeda?

Your onboarding management team will facilitate the transfer of your data as well as the recreation of your forms, marketing automation journeys, email templates and more. For any new incoming data collected externally, set up scheduled imports via Data Loader or on-demand using webhooks or our Zapier integration.

“Omeda has some of the best customer service and resources around. Throughout our entire transition over to the Omeda platform, our reps were with us every step of the way. They have been invaluable in helping us get us up and running and have gone above and beyond whenever an issue has arisen.”

— Matt R., Data & Audience Specialist

How does Omeda's platform handle identity resolution, ensuring a single view of each customer?

Omeda uses a Customer ID that is layered above personal information, so that all work and personal emails, mobile and laptop browser cookies, website activity and mailing addresses are connected to one record.

What types of data can be collected using Omeda's platform?

Omeda can uniquely track anonymous behaviors and tie those historical activities back to a single record when the individual intentionally supplies personal information, like filling out a form. We call this the unknown to known conversion. Beyond that, you can customize the exact web behaviors you would like to track, as well as easily append attributes like in-person event attendance or registrations.

See how Randall Reilly tied their Google Analytics data back to Omeda to create a comprehensive engagement dashboard that revolutionized their content strategy.

Onboarding and Support

How does the onboarding process work with Omeda, and what is the expected timeline to go live?

During onboarding, we’ll work with you to migrate your data and implement our solutions as soon as possible. While no two clients are the same, here are some standard implementation timelines for each of our different products: 

  • CDP: As little as two weeks
  • Email & Marketing Automation: As little as one month
  • Subscription Management: Variable, depending on your publication schedule
  • Full Service: As little as three months 

Note: Timelines are dependent on client input.  

“The Omeda team has made this the smoothest system transition that we have ever experienced.”

— Roger J, Vice President, Marketing & Audience Development

What is included in the standard support package with Omeda? Does Omeda provide ongoing client success and strategic guidance?

Support at Omeda scales with your organization. For large and complex businesses, we give you a full team to help you master the platform and reach your audience growth goals, both during implementation and after. Your team includes:  

  • Your Client Success Manager: At Omeda, each client is paired with a dedicated Client Success Manager right away. In addition to regular standing calls, they’re available as needed throughout your entire time with Omeda.
  • Integration and API support: Need to connect Omeda to your favorite tools? No problem. Our engineers will work with you to help make your tech stack compatible with Omeda.
  • Our email deliverability team: Our deliverability team helps make sure that your emails are reaching inboxes, not spam folders. If you encounter any deliverability issues, our team can reach out to ISPs on your behalf to help you resolve any sending issues and get your deliverability back on track.
  • Our privacy and data governance team: Omeda provides Master Data Management (MDM) solutions through its unified customer view, allowing clients to manage their data, permissions and consent in a single place, ensuring data integrity with applicable privacy laws and regulations. Visit our Privacy Office to learn more.  

“Omeda has some of the best customer service and resources around. Throughout our entire transition over to the Omeda platform, our reps were with us every step of the way. They have been invaluable in helping us get us up and running and have gone above and beyond whenever an issue has arisen.”

— Matt R., Data & Audience Specialist

Data Management and Privacy

What processes ensure data integrity within Omeda's platform? How does Omeda's platform handle data privacy compliance, such as GDPR and CCPA?

Omeda provides Master Data Management (MDM) solutions through its unified customer view, allowing clients to manage their data, permissions and consent in a single place, ensuring data integrity with applicable privacy laws and regulations.

Learn more about Omeda’s privacy mission and vision here.

Analytics and Reporting

How does Omeda's platform track and report on user interactions and behavior?

Omeda’s platform uses best-in-class tech to track user interactions across your website and email. Our unique platform can track your anonymous visitors’ activity and connect their behavior history to their profile when they convert. Our comprehensive tracking and reporting shows you when it’s the best time to showcase a product or drop in a promotion to get more engagement and growth.

What kind of reports does Omeda offer?

Omeda offers over 150 pre-built reports covering all aspects of your audience, including email, campaigns, subscription growth, web behavior, and custom reports. You can also export data into your visualizer tool of choice with our API.

Features and Capabilities

What orchestration channels does Omeda's platform support, and how does it share data across these channels?

Omeda supports several orchestration channels including email, onsite popups, ad platforms (including Meta, Google, and Adroll), and file drops – all connected seamlessly by a central audience database.

What are the processes for selecting and activating segments with Omeda?

The heart of Omeda is Audience Builder – the central audience querying system to build out a segment. Filter by 100s of standard groups, or further narrow with custom behaviors and demographics. The system keeps these lists automatically updated so you can set up an audience for continuous promotion. These segments connect directly to our Email and Marketing Automation so you never have to leave the platform to create end-to-end marketing campaigns.

What personalization capabilities does Omeda's platform offer?

Any data you collect, you can use to personalize! Beyond standard personalization like first name and company, you can also use topics of interest, subscription status, or website behavior. Create popups and emails using this personalized information.

How does Omeda's platform assist in customer acquisition, engagement and retention?

Omeda is uniquely positioned to touch every part of the customer journey, from initial touchpoint all the way through to upsell and cross-sell. Grow your database with our Customer Data Platform, engage the contacts with our Email and Marketing Automation suite, and monetize with Subscription Management.

Does Omeda's platform offer lead scoring capabilities that we can use for our advertiser clients?

You can create comprehensive Lead Scoring systems using both demographic and behavioral data. Assign point values based on website activity, event attendance, location, job title, or any custom segment you designate. Automatically output these lists to a CRM or email file.

Are there integrations with social ads platforms like LinkedIn, Facebook, Instagram, or TikTok available with Omeda?

We have direct integration with Facebook and Google Ad Manager. Get access to other social ad platforms via our Zapier integration.

Scalability and Additional Costs

How often does Omeda's platform go through code releases, and what do they typically entail?

Omeda operates on a bi-weekly sprint, with code updates including new features and bug fixes.

On average, how long have Omeda's customers been using its platform?

Omeda has been the media industry’s go-to partner for decades. Our average client engagement is upwards of four years.

Want to see Omeda in action?

Get a customized demonstration of how Omeda can help your business.