Blog

  Chicago, IL – The start of 2019 began as a busy year for OMEDA. Adding a variety of new brands to their portfolio, OMEDA continues to expand their client…

For the past couple years, a 360-degree view of consumers has become an ever-increasing, catch-all term promised by MarTech companies in order to sell their solutions. Recently, the term has…

Have you ever gone to an event as an exhibitor, gathered a ton of leads and then realized that you have no plan in place to follow up? Did you…

We had some incredible speaker presentations at the third annual Omeda Idea Exchange. They covered topics from the value of data, data organization and cleansing, artificial intelligence, the importance of…

Google just announced that its Chrome browser will be making some consequential changes to how cookies are handled by the browser. The goal is to strengthen user privacy and allow…

Our CRO, James Capo, played a little game called Wait…Explain Yourself with John Yedinak, President of Aging Media, and Sean Griffey, CEO of Industry Dive. James took old tweets from…

Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating audience personas makes it easier to…

CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on what your niche is. Every year,…

Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and disruption is a constant state. Rather…

Joel Hughes, COO of Ensemble IQ, taught us how to build a culture of data to be the focal point for your company. Don’t get a false start on what…

Jeff Litvack, CEO of AdWeek, kicked off the presentations with a conversation on the future of advertising, subscriptions and content. He covered the top five trends that he is seeing…

  OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media companies, all experts in various aspects…

Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article covering digital media buying audits and…

Earlier this month we looked into what lies behind the success of email campaigns. One commonality that was found throughout the emails sent was that the audience list matters. For…

Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People shared their scores to show what…