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Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and hire a new Head of AI…

Customer profiles are key to understanding your audience, delivering on their expectations and creating lifetime value that builds on itself over time.  But the complexity and scale of new marketing…

Associations have a big job on their hands: They need to engage their members with print and digital content, groups, professional development opportunities and events, all while advancing policy objectives,…

Customer data is the currency of modern business. The companies that can unify, resolve, clean and activate that data most effectively are the ones that are going to stand out…

Personalization can even deliver up to 8x return on investment, according to Deloitte research.   While there’s a lot of upside to personalization, success or failure really comes down to execution.…

Project Background    Generating revenue from content has never been easy. But the rise of digital platforms has only complicated the issue: Advertisers need to optimize their strategy and content for…

The explosion of new marketing platforms has made the customer journey much more fragmented and customized. While giving people more places to find you is a net positive, it makes…

CDP. AMS. CRM. All of these tools can help you manage your audience data, improve your customer experiences and drive revenue.    But they don’t collect, manage and activate audience data…

In the last few years, first-party data has transformed from a competitive edge to an absolute must-have: According to a new report from PILOT, the National Association of Broadcasters’ innovation…

Back in the ‘60s, the buying process was pretty simple. You realized you needed a new car, then you saw an ad for a new Honda on one of the…

Imagine that you could only get one sale from each of your customers before they left your company for good. You might get by in the beginning. But over time,…

In the post-traffic era, you can’t rely on passing buzz to build your media business. Now, you need need to put your audience first, personalize content to their individual needs,…

As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow through on your promises, they’re gone.  …

Companies are taking in more data than ever — and most of them are putting it to waste.    Thanks to the pandemic-induced acceleration of digital marketing, the explosion of new…

Our phones are listening to us. Our targeted ads can read our minds. In my case, my TikTok algorithm took 8 hours to realize that I’d moved cross-country and swapped…