Blog

Social media has completely changed the way that people interact with one another in society today. Connections that would typically have faded over time are being maintained thanks to Facebook.…

Today’s consumer has more access to content than ever before.  They have the ability to open almost any content at any time and place. With this access being a simple…

Good marketers are always looking for new ways to get their brand and messaging out in front of their target audience.  In the amazing digital age we are living in,…

Today, consumers want their brands to interact with them on a more personal level than ever before. Regardless of whether you’re a B2B company or a B2C company, consumers want…

Trends come and go quickly in any industry. In B2B marketing across all markets, there are current trends that are changing the way publishers are looking to do business. Start…

Having the perfect MarTech stack is a popular phrase that technology solutions are using today to encourage adoption of their offerings.  Every time a new solution is revealed in the…

Do you know where your audience views your content? Are you reaching them in the right platform and at the right time? Do you understand how to utilize subtitles and…

Video is everywhere – from new mediums of video sharing instantly to several expert vendors ready to produce. Small publishers are well suited for creating content, but often don’t. The…

At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best way for us to understand our…

  Chicago, IL – The start of 2019 began as a busy year for OMEDA. Adding a variety of new brands to their portfolio, OMEDA continues to expand their client…

For the past couple years, a 360-degree view of consumers has become an ever-increasing, catch-all term promised by MarTech companies in order to sell their solutions. Recently, the term has…

Have you ever gone to an event as an exhibitor, gathered a ton of leads and then realized that you have no plan in place to follow up? Did you…

We had some incredible speaker presentations at the third annual Omeda Idea Exchange. They covered topics from the value of data, data organization and cleansing, artificial intelligence, the importance of…

Google just announced that its Chrome browser will be making some consequential changes to how cookies are handled by the browser. The goal is to strengthen user privacy and allow…

Our CRO, James Capo, played a little game called Wait…Explain Yourself with John Yedinak, President of Aging Media, and Sean Griffey, CEO of Industry Dive. James took old tweets from…