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You spent hours planning your latest email, only for it to underperform. With so much at stake, you might be tempted to take another shot at your campaign and resend…

Enterprise marketing automation platforms automatically unify and manage marketing processes and campaigns, across multiple channels.    Using drip campaigns, marketers can guide customers through a cross-channel customer journey that’s customized to…

A marketing enterprise solution can help companies unlock critical revenue opportunities and help you engage your audience. But the massive time, expense and coordination of these campaigns can stop many…

What is the best time to send an email? Surprisingly, there’s no consensus among email marketers. And it’s only gotten more complicated in recent years.   Most common knowledge about send…

In the post-traffic era, you can’t rely on passing buzz to build your media business. Now, you need need to put your audience first, personalize content to their individual needs,…

As demonstrated by recent meltdowns at FTX, Coinbase and Southwest Airlines, trust is the lifeblood of business. Once customers doubt your ability to follow through on your promises, they’re gone.  …

Effective email design makes the difference between earning clicks and getting bounces. With some simple design and copy optimizations, you can make your emails more skimmable and effective — without losing…

Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built a following and they want more.…

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend more time finding files and information…

The rise of click bots has made it harder to trust open and click data – or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021,…

Newsletters are one of the most impactful ways to engage your audience while advancing your marketing strategy: According to Nielsen Norman Group, 90% of consumers prefer to receive updates via…

In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022, which has helped them increase revenue…

One of the biggest benefits of subscription models is their predictability: Subscribers receive a steady stream of content or products each month, while businesses get a predictable source of revenue.

Customer data is the key to unlocking your audience’s needs – and how your company can best meet them with your product. To achieve this, companies need their customer profiles to be as complete as possible.

Say you’re hosting a high-stakes event for work and your job depends on getting as many people through the door as possible. That’s a lot of pressure. But if you’ve got 30,000 people and their…