The Omeda Blog

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AI Is Changing Audience Growth. Here Are the New Rules.

The traditional audience growth playbook — chase traffic, optimize for search, scale reach — is losing its grip. And the media executives who are…

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A Subscriber Growth Strategy That Actually Builds Momentum

Why media teams get stuck in effort-driven growth Subscriber growth strategies at many media companies rely on effort. Then the numbers settle again. For…

Gift Subscriptions

Turn Gift Subscriptions Into a Holiday Growth Engine

Gift subscriptions aren’t just a nice-to-have holiday promo — they can be one of the most efficient ways to drive new readership and recurring…

Re-engage email subscribers

5 Proven Ways to Re-Engage Inactive Subscribers (That Media Brands Swear By)

Re-engaging your email newsletter subscribers is all about delivering value while reigniting their interest. Here are some effective strategies you can try: 1. Personalized…

Best practices to create better cancellation flows

The better your cancellation flow is, the more likely that your at-risk subscribers stay subscribed or return in the future, whether immediately in the…

4 registration wall examples from leading publishers

Many publishers are using registration walls to learn more about their audience, create more targeted content and experiences, and build stronger relationships with their…

4 benefits of accepting digital wallet payments

More and more consumers are replacing traditional physical cards with digital payments, like Cash App, Google Pay or Apple Pay. According to research from…

Simple ways to improve your subscription conversion rates

A strong reader revenue model is your best insurance against platform changes, algorithmic shifts and advertising shortfalls. And it gives you a steady income…

Your audience growth playbook for 2025

In or State of Audience Report, media professionals in 2025 and 2024 expressed strong interest in growing their audience size. (In 2024, nearly 70%…

The case for hiring a Chief Audience Officer

Imagine a tech company without a CTO. Or a Wall Street firm without anyone managing their own books. Nobody would run their business that way.…

Why The Guardian employs a frequency-based audience strategy

Publishers can’t depend on traffic to sustain themselves anymore. And The Guardian’s shifting its audience strategy in response. Instead of chasing one-time website visitors,…

SMS Marketing Best Practices for your Subscription and Marketing Campaigns

As platforms become less reliable, SMS marketing is becoming more attractive as an owned distribution channel. As Jacob Donnelly wrote in A Media Operator:…

Ask the experts: How can I unlock the value of my audience?

Editor’s note: This post was adapted from our June 2024 webinar with Jacob Donnelly, Amanda Phillips and Dustin Titus. We’ve edited their quotes for…

5 new ways to engage your audience in the post-platform era (+ examples)

A short decade ago, we thought social media would serve up a sustainable, loyal audience on a silver platter. But in the transition from…

How to drive first-party data with registration walls

In the post-traffic era, the publishers with the best connection to their audience will rise to the top. But how can you connect with…

Secrets to securing a sustainable subscriber base

Longevity is the name of game for new media companies. The less you need to depend on costly subscriber acquisition campaigns, the more flexibility…

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