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How Randall-Reilly Used Omeda and GA To Grow Email Engagement by 10+%    Who is your audience? If you’re running a neighborhood bodega, that’s a pretty simple question. You see everyone…

What is a customer profile? A customer profile is a detailed description of a typical customer or target audience for a product, service, or brand.  Customer profiles combine demographic information…

Note: This piece was written by Bettina Lippisch, our VP of Privacy and Governance. Learn more about our privacy program here. Many media companies now rely on artificial intelligence (AI)…

Now that you have started building a collaborative data governance program and taken steps to get everyone involved, it’s time to set up data governance KPIs to measure the success…

The traffic era is giving way to the audience era. Depth beats breadth. And The Guardian’s adapting their audience strategy in response.  So our CEO James Capo and Brian Morrissey,…

As platforms become less reliable, SMS marketing is becoming more attractive as an owned distribution channel. As Jacob Donnelly wrote in A Media Operator: “[In SMS], We have a channel…

We recently launched SMS on Omeda to help you broaden your communications, connect with your audience and create a SMS marketing strategy.  Done well, SMS marketing gives you more places…

Content. It’s one of those terms we hear so often that it stops sounding like a word. Content was king. Content was a gateway. Now that everyone’s got their own…

Chicago, IL – May 28, 2024 Omeda — a professional audience data and SaaS (Software as a Service) platform for media companies — and CredSpark — the leading provider of…

FOR IMMEDIATE RELEASE CHICAGO – MAY 21, 2024 81 percent of media and audience teams plan to maintain or increase their audience development investment in the next year, but two-thirds…

We may provide the platform, but your creativity is what powers the results. So at OX7 this month, we were honored to celebrate our customers who are creating innovative new…

From the explosion of Wordle-style games to embedded quizzes and polls, interactive content is having a moment.  And it’s easy to see why: Audiences are oversaturated by social posts, links,…

CHICAGO (March 11, 2024) – Omeda, a professional audience data and SaaS (Software as a Service) platform for media companies, is excited to announce the appointment of James Capo as…

Have you even written a newsletter if you haven’t stressed out over your subject lines?    Your subject line is the gatekeeper to your email: When checking their inboxes, most…

Prioritizing CX is the key to growing your business and revenue: According to Bain and Company, increasing customer retention by as little as 5% can increase profits by up to…