…the Lead Gen tool to schedule the job. The Lead Gen event will allow you to select your saved query, select your saved layout and schedule the job to run…

The old means of relying on Facebook alone to drive traffic & revenue is dwindling. New avenues need to be utilized in order to grow the audience and revenue. The…

…can use to contact customer service; a change of address form (especially relevant post Covid); a forward-to-a-friend link (also a merge variable); instructions on how to add your domain to…

…a late night email apparently coming from their CEO, or from a vendor to pay an overdue invoice, or to buy gift cards to send to a hot lead to…

…quarter, audit your competitors to see how they’re talking to your shared target audience. What topics are they covering? What kind of expertise do they offer? What tone, formats and…

…an active and interconnected community. From fostering meaningful interactions to leveraging the power of shared interests, discover the keys to turning your audience into a vibrant and engaged online community….

…decision to leave. But if they do decide to leave, you can’t make it harder for them to follow through. So if you want to add friction to your cancel…

…learning new tools, and more time using them to connect with your audience. 4. Increase customer retention with personalization Marketing enterprise solutions make it easier to personalize content to each…

…to overcome someone’s reluctance to make a purchase. But once someone’s been convinced to buy, they’re much more likely to add that one extra thing to their order. Keep this…

…you can continue to optimize your content strategy for each channel (and generate new leads). 6. Consider an end-to-end audience marketing platform From social media, email and advertising to data…

…safe by regularly moderating your boards for unsafe, hateful, off-topic or low-value comments. Pin a content policy to the top of each thread to make your expectations clear and keep…

…is connected to an end-to-end audience management platform, empowering publishers to harness subscriber data to better connect with their customers. Want to see it for yourself? Schedule a demo today….

…your content to prevent subscriber fatigue. Take a look at the articles you’re linking to within emails. Are certain topics beginning to underperform? (To make this easier, tag each of…

…to create a first-party data strategy as the cookie environment dissipates. Now is the time to strategically incorporate campaigns for converting more unknown to known in order to own more…

…sign up to redeem a subscribers-only discount? These entry points speak volumes as to why they’re on your list to begin with, as well as their likelihood to re-engage. General…