Collecting, simplifying, understanding and growing audience data is our business. At the core of every successful media brand is the ability to engage and captivate their consumers. There is no better way to know your audience than to understand when and how they interact with your engagement efforts and what content resonates with them.
Email Engagement Data
Our email engagement reports are created by cross functional teams at Omeda. We have been gathering email delivery and engagement statistics quarterly from some of our largest client senders since the beginning of 2018. The quarterly reviews are to serve as a reference to identify how your email statistics compare to others in the industry, with the understanding that every email campaign is unique to the audience it’s serving. There are also a variety of factors that can affect the engagement rate. Our goal in providing the following reports is that they will provide a sense of how your emails are performing within the industry.
Explore our industry reports covering trends and commonalities we've seen across media brands. Having a better understanding of your data and current trends can help your organization make better decisions, grow faster, and benchmark your work against your peers.