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Omeda Research

Collecting, simplifying, understanding and growing audience data is our business. At the core of every successful media brand is the ability to engage and captivate their consumers. There is no better way to know your audience than to understand when and how they interact with your engagement efforts and what content resonates with them. 

Email Engagement Data

Our email engagement reports are created by cross functional teams at Omeda. We have been gathering email delivery and engagement statistics quarterly from some of our largest client senders since the beginning of 2018. The quarterly reviews are to serve as a reference to identify how your email statistics compare to others in the industry, with the understanding that every email campaign is unique to the audience it’s serving. There are also a variety of factors that can affect the engagement rate. Our goal in providing the following reports is that they will provide a sense of how your emails are performing within the industry.

Industry Reports

  Explore our industry reports covering trends and commonalities we've seen across media brands. Having a better understanding of your data and current trends can help your organization make better decisions, grow faster, and benchmark your work against your peers.

Email Engagement Benchmark Report

January 2019 - March 2021

We analyzed the past two years of email deployments, and our finds were surprising. The data is broken down between eNewsletters, third-party, epromos, and digital magazine issues to see how the pandemic and a drastic increase in number of emails changed open rates, click throughs, and unsubscribes.

>> Download the Spring 2021 Data

OX3 Audience Engagement Report

2018 - Q1 2019

Over 2 billion emails were analyzed to provide information on email engagement data including open and click through rates, email fatigue, and opt-out metrics. This report was presented in detail at OX3, our 2019 Annual Omeda Idea Exchange.

>> Access the Report Presented at OX3

B2B Media Engagement Numbers

January - June 2018

Learn about how email campaigns perform, from day-of-the-week to when c-level executives are most likely to interact with your outreach in this research that was presented at the 2018 BIMS Connectiv Summit.

>> Access the Report Given at BIMS 2018

Learn More with Omeda


Looking to learn more about our platform or general media industry topics? Check out our webinars! Future webinar registration is also available - brought to you by our Client Success team!

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Activate Blog

The latest news is at your fingertips in our industry blog, Activate. Expand your knowledge on all things media related - email engagement, marketing automation strategy, audience growth and retention, and more.

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Our Platform

Learn more about our customer data platform and how to make the most of your audience information. Unify your tech stack by bringing all your marketing and audience engagement platforms into one platform.

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Know Your Audience