Articles by category: Data Management and Governance

How to Achieve Cross-Functional Collaboration in Data Governance
Last updated: November 17, 2023
Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you…

Why Data Governance Should Be A Team Sport
Last updated: November 16, 2023
Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you address…

Privacy, Data Governance and CDPs: A Symbiotic Relationship that Drives Better Decision Making
Last updated: December 1, 2023
In today’s digitally-driven world, where information flows are no longer a trickle of data, but roaring rivers, the concepts of privacy and data governance have become essential pillars for business…

The state of data privacy in 2023: how to keep your customers safe
Last updated: April 10, 2023
Note: Prefer an audio format? We covered these topics in a recent webinar on data privacy best practices. Check it out here! Data privacy has been a huge concern for…

What is click fraud / How do click bots work?
Last updated: June 23, 2023
The rise of click bots has made it harder to trust open and click data – or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021,…

Omeda Celebrates IAPP’s Data Privacy Day
Last updated: February 28, 2023
At Omeda, we believe data is the lifeblood of business – and keeping it safe is essential for success. We recognize that our clients trust us to protect and govern their data and we take that responsibility seriously.

Data Cleaning Best Practices For a Better Database
Last updated: September 26, 2023
Data cleaning is essential for ensuring that your customer data is actionable and easy to use. Unfortunately, many marketers fall short on that front: 45% of marketers don’t validate their data for quality and accuracy…

Bad data: a costly roadblock to your success?
Last updated: September 26, 2023
Imagine leaving for a road trip with a print map from 1985. You might get to your destination eventually, but not without a lot of wrong turns, wasted time and unnecessary stress. Bad data has a similar impact …

Last updated: March 2, 2023
With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…

Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers
Last updated: February 24, 2023
For many B2B marketers, email performance is not just a sales metric anymore. Today, the results of an email campaign drive marketing programs and automation, targeting deeper content and brand…

Last updated: February 24, 2023
In May 2022, the U.S. Congress introduced the American Data Privacy and Protection Act (ADPPA), which was amended and passed on for a House floor vote shortly thereafter. While the…

Top 10 Security Tips That Will Keep You and Us Safe
Last updated: February 24, 2023
From the Omeda Privacy Office: It’s easy to assume that scammers only target people who aren’t informed or act careless, but today’s cyber security threats are becoming more sophisticated and…

U.S. State – Privacy Law Tracker
Last updated: November 14, 2023
More and more states are rolling out data privacy regulations in 2023 and beyond – and it’s on you to stay on top of every new change. Keep these upcoming…

Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates
Last updated: January 28, 2022
Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing the data we are tasked to…

The Impact of Apple’s Mail Privacy Protection – What We Know So Far
Last updated: February 24, 2023
Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement,…
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