Articles by category: Data Management and Governance

The state of data privacy in 2023: how to keep your customers safe

The state of data privacy in 2023: how to keep your customers safe

Last updated: April 10, 2023

Note: Prefer an audio format? We covered these topics in a recent webinar on data privacy best practices. Check it out here! Data privacy has been a huge concern for…

Omeda Celebrates IAPP’s Data Privacy Day

Omeda Celebrates IAPP’s Data Privacy Day

Last updated: January 26, 2023

At Omeda, we believe data is the lifeblood of business – and keeping it safe is essential for success. We recognize that our clients trust us to protect and govern their data and we take that responsibility seriously.

Data Cleaning Best Practices For a Better Database

Data Cleaning Best Practices For a Better Database

Last updated: January 12, 2023

Data cleaning is essential for ensuring that your customer data is actionable and easy to use. Unfortunately, many marketers fall short on that front: 45% of marketers don’t validate their data for quality and accuracy…

What is the cost of bad data?

What is the cost of bad data?

Last updated: January 3, 2023

Imagine leaving for a road trip with a print map from 1985. You might get to your destination eventually, but not without a lot of wrong turns, wasted time and unnecessary stress. Bad data has a similar impact …

Best Resources of 2022

Best Resources of 2022

Last updated: December 7, 2022

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…

What is click fraud / How do click bots work?

What is click fraud / How do click bots work?

Last updated: November 4, 2022

The rise of click bots has made it harder to trust open and click data – or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021,…

Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers

Click Bots: The Good, the Bad and the Ugly Truth On a Growing Problem for B2B Marketers

Last updated: October 11, 2022

For many B2B marketers, email performance is not just a sales metric anymore.  Today, the results of an email campaign drive marketing programs and automation, targeting deeper content and brand…

U.S. Federal Privacy Law on the Horizon: What’s in the Proposed American Data Privacy and Protection Act (ADPPA)?

U.S. Federal Privacy Law on the Horizon: What’s in the Proposed American Data Privacy and Protection Act (ADPPA)?

Last updated: August 30, 2022

In May 2022, the U.S. Congress introduced the American Data Privacy and Protection Act (ADPPA), which was amended and passed on for a House floor vote shortly thereafter. While the…

Top 10 Security Tips That Will Keep You and Us Safe

Top 10 Security Tips That Will Keep You and Us Safe

Last updated: July 20, 2022

From the Omeda Privacy Office: It’s easy to assume that scammers only target people who aren’t informed or act careless, but today’s cyber security threats are becoming more sophisticated and…

U.S. State – Privacy Law Tracker

U.S. State – Privacy Law Tracker

Last updated: June 23, 2022

2023 is going to be a big year for U.S. State Privacy laws, so mark your calendar for these important Privacy Bills “effective” dates: January 1, 2023California Privacy Rights ActVirginia…

Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates

Omeda Celebrates IAPP’s Data Privacy Day with Organizational Updates

Last updated: January 28, 2022

Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing the data we are tasked to…

The Impact of Apple’s Mail Privacy Protection – What We Know So Far

The Impact of Apple’s Mail Privacy Protection – What We Know So Far

Last updated: January 12, 2022

Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement,…

Omeda’s 10 Best Resources From 2021

Omeda’s 10 Best Resources From 2021

Last updated: December 13, 2021

The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of our top content to bring you…

Don’t Get Burned – Apple’s “Hide My Email” Feature & Impact on Email Deliverability

Don’t Get Burned – Apple’s “Hide My Email” Feature & Impact on Email Deliverability

Last updated: October 21, 2021

Curious about Apple’s new Hide My Email feature? Designed to keep Apple Mail inboxes free of spam, Hide My Email is a service that lets users keep their personal email…

How Will Apple’s Mail Privacy Protection Affect Email Marketing? We Tested it So You Don’t Have To

How Will Apple’s Mail Privacy Protection Affect Email Marketing? We Tested it So You Don’t Have To

Last updated: September 1, 2021

Apple made waves back in June when they announced Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices would be rolled out during the Fall of…

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