Blog

Bettina Lindner Lippisch, our VP of Privacy and Data Governance, spoke at our OX7 conference about the recent developments and the future outlook of data privacy for businesses.  What responsibilities…

Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you…

Wondering how to unlock the full potential of your audience data? Are you struggling to institute the organizational culture you need to keep your audience data safe? To help you address…

In today’s digitally-driven world, where information flows are no longer a trickle of data, but roaring rivers, the concepts of privacy and data governance have become essential pillars for business…

The rise of click bots has made it harder to trust open and click data – or conduct marketing activities securely. Bots made up 42.4% of Internet activity in 2021,…

At Omeda, we believe data is the lifeblood of business – and keeping it safe is essential for success. We recognize that our clients trust us to protect and govern their data and we take that responsibility seriously.

Data cleaning is essential for ensuring that your customer data is actionable and easy to use. Unfortunately, many marketers fall short on that front: 45% of marketers don’t validate their data for quality and accuracy…

Imagine leaving for a road trip with a print map from 1985. You might get to your destination eventually, but not without a lot of wrong turns, wasted time and unnecessary stress. Bad data has a similar impact …

With the start of a new year comes new goals, strategic shifts, and undertakings for marketers. As you prepare for 2023, it’s worth looking back on what worked for your…

For many B2B marketers, email performance is not just a sales metric anymore.  Today, the results of an email campaign drive marketing programs and automation, targeting deeper content and brand…

In May 2022, the U.S. Congress introduced the American Data Privacy and Protection Act (ADPPA), which was amended and passed on for a House floor vote shortly thereafter. While the…

From the Omeda Privacy Office: It’s easy to assume that scammers only target people who aren’t informed or act careless, but today’s cyber security threats are becoming more sophisticated and…

More and more states are rolling out data privacy regulations in 2023 and beyond – and it’s on you to stay on top of every new change. Keep these upcoming…

Over the past few years, data privacy has become an important part of any organization. Here at Omeda we’ve always focused on protecting and governing the data we are tasked to…

Last fall, Apple made waves with the rollout of Mail Privacy Protection (MPP) for their mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Immediately after this announcement,…