Articles by category: Data Management and Governance
Firefox’s Latest Enhancement Blocks Third-Party Tracking By Default
Last updated: July 17, 2023
What Does This Mean for Media Companies? The Firefox 69 release further enhanced privacy features for the web browser. With the latest installation, consumer privacy will be protected by blocking…
Considerations When Choosing the “Perfect” MarTech Stack
Last updated: July 17, 2023
Having the perfect MarTech stack is a popular phrase that technology solutions are using today to encourage adoption of their offerings. Every time a new solution is revealed in the…
Let’s Talk About Consent Management Platforms
Last updated: July 17, 2023
Data consent and privacy have been and continue to be hot topics in every industry today. As technology continues to advance, there is a growing concern for guaranteeing that data,…
Don’t Let Unknown Solutions Hold You Back from Growth and Innovation
Last updated: July 17, 2023
At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best way for us to understand our…
New Client Partnerships for Omeda in 2019
Last updated: July 17, 2023
Chicago, IL – The start of 2019 began as a busy year for OMEDA. Adding a variety of new brands to their portfolio, OMEDA continues to expand their client…
Last updated: February 24, 2023
We had some incredible speaker presentations at the third annual Omeda Idea Exchange. They covered topics from the value of data, data organization and cleansing, artificial intelligence, the importance of…
Last updated: July 17, 2023
Google just announced that its Chrome browser will be making some consequential changes to how cookies are handled by the browser. The goal is to strengthen user privacy and allow…
OX3 – John Yedinak from Aging Media Network and Sean Griffey from Industry Dive
Last updated: July 17, 2023
Our CRO, James Capo, played a little game called Wait…Explain Yourself with John Yedinak, President of Aging Media, and Sean Griffey, CEO of Industry Dive. James took old tweets from…
OX3 – Linda Longton from Randall-Reilly
Last updated: July 17, 2023
Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating audience personas makes it easier to…
OX3 – Jessica Cole from Becker’s Healthcare
Last updated: February 24, 2023
CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on what your niche is. Every year,…
OX3 – Matthew Yorke from Northstar Travel Group
Last updated: July 17, 2023
Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and disruption is a constant state. Rather…
OX3 – Joel Hughes from Ensemble IQ
Last updated: July 17, 2023
Joel Hughes, COO of Ensemble IQ, taught us how to build a culture of data to be the focal point for your company. Don’t get a false start on what…
OX3 – Jeff Litvack from AdWeek
Last updated: July 17, 2023
Jeff Litvack, CEO of AdWeek, kicked off the presentations with a conversation on the future of advertising, subscriptions and content. He covered the top five trends that he is seeing…
Key Takeaways from OX3 – The Third Annual Omeda Idea Exchange
Last updated: February 24, 2023
OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media companies, all experts in various aspects…
Northstar Travel Group Partners with Omeda to Simplify their Martech Stack
Last updated: February 24, 2023
Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services. Northstar is the leading B-to-B information and…
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