The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

Newsletter Click Rates for Media: What the Numbers Are Really Telling You

Opens are holding. Clicks are falling. But before you rebuild your entire newsletter strategy, it’s worth asking a harder question: do you actually know…

Read Blog

OX3 – Linda Longton from Randall-Reilly

Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating…
Read Article

OX3 – Jessica Cole from Becker’s Healthcare

CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on…
Read Article

OX3 – Matthew Yorke from Northstar Travel Group

Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and…
Read Article

OX3 – Joel Hughes from Ensemble IQ

Joel Hughes, COO of Ensemble IQ, taught us how to build a culture of data to be the focal point for your company. Don’t…
Read Article

OX3 – Jeff Litvack from AdWeek

Jeff Litvack, CEO of AdWeek, kicked off the presentations with a conversation on the future of advertising, subscriptions and content. He covered the top…
Read Article

Key Takeaways from OX3 – The Third Annual Omeda Idea Exchange

  OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media…
Read Article

Reliability and Accountability Continue to Rise in the Digital Media Space

Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article…
Read Article

Apple News+ Is Here and Everyone Should Be Paying Attention

What’s Happening? In case you missed it, on March 25th Apple News+ was released on the Apple News app. This new service added over 300…
Read Article

What’s Old Is New – The Paid Subscription Model

An article published by the Wall Street Journal detailed Condé Nast’s decision to put all of its publications behind paywalls by the end of…
Read Article

Northstar Travel Group Partners with Omeda to Simplify their Martech Stack

Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services.  Northstar…
Read Article

Omeda’s Client Partnerships Expansion

Chicago, IL – Over the last six months, OMEDA has sizably expanded their client base adding multiple companies to their portfolio. As the leader…
Read Article

EnsembleIQ expands partnership with Omeda, consolidates MarTech stack

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience…
Read Article

5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks

5 Takeaways from the AAMP Lunch and Learn on Audience Tech Stacks: Last week we had the pleasure of sponsoring the AAMP Lunch &…
Read Article

Instant Gratification: A driving force behind modern media

I want it. I want it first. I’m not concerned with it being completely accurate as long as I am the first to share…
Read Article

Get the latest articles to your inbox

Subscribe to updates