The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

The Unglamorous Work Behind Every Publisher That Monetizes Its Audience

AI is rewriting how buyers find information — again. What separates the publishers who’ll thrive isn’t the flashiest technology. It’s three unglamorous data foundations….

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Rebecca Kitchens at OX9

Where Will You Find the Next Big Idea?

The Best Ideas Can Come From The Most Unexpected Places One of the largest impacts of the current environment is the toll on relationship-building…
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Audience Part One: Five Ways to Grow Your Audience as an Established Brand

2020 brings new resolutions and opportunities with it. We have all made our own personal resolutions. However, have you considered setting an audience resolution…
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Canada’s Annex Business Media Partners with Omeda to Drive Revenue with Audience Relationship Management

Chicago, IL – OMEDA welcomes a new international client partner, Annex Business Media, Canada’s largest business-to-business media company. Annex will be utilizing Omeda’s full…
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5 Ways to Start Podcasting : Tips on How (and Why) to Begin a Podcast

Podcasting has been around for a long time. However, many publications are not taking full advantage of podcasting and the potential to further engage…
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The Top 5 Things Audiences Want from Their Content

Today’s consumer has more access to content than ever before.  They have the ability to open almost any content at any time and place.…
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Top 10 Takeaways from The Chicago Digital Summit

Respect the Limitations of Today’s Information Overload Be the best marketer you can by saving your audience time. Write and design with this in…
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3 Myths in Publishing About Engaging Your Audience

Trends can often lead to over-exaggerations and absolute statements, which can transform into myths in an industry. For the publishing industry this holds true,…
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Considerations When Choosing the “Perfect” MarTech Stack

Having the perfect MarTech stack is a popular phrase that technology solutions are using today to encourage adoption of their offerings.  Every time a…
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Don’t Let Unknown Solutions Hold You Back from Growth and Innovation

At Omeda, a variety of new products as well as updates to existing products were recently introduced to our suite of offerings. The best…
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New Client Partnerships for Omeda in 2019

  Chicago, IL – The start of 2019 began as a busy year for OMEDA. Adding a variety of new brands to their portfolio,…
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Everyone Is a Publisher

A New Outlook on How Publishers Should Interact with Advertisers that Publish Within the marketing and publications industry, we have gone through several periods…
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The Five-Step Guide to Metering Content

One of the rising trends in digital media publications is subscription-backed content and the practice of implementing meters for webpages and digital publications. This…
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Omeda Launches Content Metering

PRESS RELEASE CDP Solution Provides New Options for Audience Conversion and Monetization Chicago, IL: Today, Omeda, the industry’s leading audience relation management platform, announced a…
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OX3 Speaker Presentations

We had some incredible speaker presentations at the third annual Omeda Idea Exchange. They covered topics from the value of data, data organization and…
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OX3 – John Yedinak from Aging Media Network and Sean Griffey from Industry Dive

Our CRO, James Capo, played a little game called Wait…Explain Yourself with John Yedinak, President of Aging Media, and Sean Griffey, CEO of Industry…
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