The Omeda Blog

Stay updated with audience data, marketing strategies, and industry insights. Get expert advice to boost engagement and drive growth.

The Unglamorous Work Behind Every Publisher That Monetizes Its Audience

AI is rewriting how buyers find information — again. What separates the publishers who’ll thrive isn’t the flashiest technology. It’s three unglamorous data foundations….

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Rebecca Kitchens at OX9

The ultimate guide to subscriber onboarding

You’ve already done the work to earn new subscribers. Now comes the hard part: keeping them active for months and years to come.    Onboarding…
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6 actionable ways to manage your audience growth costs  

Your publication’s audience and subscription numbers are flatlining and you’re feeling the heat. Time to launch a splashy new rebrand, start a podcast and…
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Why your publication’s losing revenue (+ 4 ways to fix it)

Are you struggling to generate sufficient revenue for your publication? In this article, we’ll explore four common reasons why your publication might be falling…
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Recirculation: How to Increase Lifetime Value and Revenue 

With subscriber acquisition costs on the rise, optimizing for recirculation is way more effective (and usually, easier) than continually chasing new readers. But if…
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6 Proven Ways to Attract Advertisers and Increase Readership

Despite uncertainty in the global economy, the ad market is expected to grow by 4.9% in 2025, according to experts at Magna, one of…
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What can the media industry take away from the streaming industry shakeup?

Remember waiting until 7pm on a Thursday night to catch your favorite sitcom? Me either.   Because the rise of streaming services in the early…
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Scaling up your media business? Here’s where to start.

Maybe you started out by writing your own blog posts once a week or posting on LinkedIn. But something caught on — you’ve built…
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How to Plan and Streamline Your Tech Stack in 2023

Struggling with your tech stack? You’re not alone.   Businesses now use so many apps to conduct their work that half of office professionals spend…
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What can publishers take away from the NYT’s digital success?

In good news for the digital media world, The New York Times Company announced Wednesday that it gained 1 million digital subscribers in 2022,…
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What is subscription fulfillment?

Imagine: It’s time to sit down and manually send this month’s invoices to each of your subscribers.   When your organization was just getting started,…
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80 Media Industry Acronyms You Should Know

At some point, we’ve all seen or heard an industry acronym we weren’t familiar with, leaving us feeling way out of the loop. Feeling…
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omeda-best-content-2021

Omeda’s 10 Best Resources From 2021

The beginning of a new year is a time for reflection and resolutions—even for marketers. To wrap up 2021, we created a list of…
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4 Tactics to Increase Paid Subscription Revenue

While compelling content is still the biggest factor in increasing sales for publishers, a mix of targeted marketing promotions and online tactics can give…
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ART & SCIENCE – The Marketer’s Need for Balance [Part Two]

About two years ago, we were meeting around a board room table discussing the importance of incorporating both art and science into all aspects…
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Tips & Reminders: Audit and Interim Issues

by the Subscription Management Team With audit and interim issues quickly approaching, the Subscription Management Team wanted to remind you of a few things:…
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