Search Results for: deliverability https:/www.omeda.com/blog/prioritize-first-party-data-collection-how-a-cdp-can-help
Blog | June 9, 2022
List of Subprocessors
…https://office.com/ USA Google Cloud Data Storage https://cloud.google.com/ USA Hosted PCI Payment Processing https://www.hostedpci.com/ Canada Stripe, Inc. Payment Processing https://stripe.com/ USA Salesforce CRM https://salesforce.com USA Zoominfo (Chorus. ai) Productivity https://www.zoominfo.com/ USA…
Blog | August 2, 2022
All the data parties (zero-party, first-party, second-party and third-party) explained with examples
…use this additional zero-party data to deliver relevant sponsored campaigns to Dr. Warbler. First-Party Data You might be wondering how to distinguish zero-party data from first-party data. First-party data is…
Blog | May 14, 2024
9 steps to implement a first-party data strategy
…revenue. But if first-party data’s such a game-changer, why are so many companies struggling to implement a first-party data strategy? Besides just having the right data, you need close cross-functional…
Blog | May 23, 2023
Why You Should Buy an Enterprise Customer Data Platform
…an Enterprise Customer Data Platform (CDP) Thinking about buying an enterprise customer data platform, but not sure where to start? Prioritize customer data platforms with the following features: Data unification…
Blog | January 28, 2020
New Google Chrome Cookie Changes and Their Effect on Omeda’s Web Behavioral Tracking
…of their blogs regarding this: “Let’s say you are logged in to the website www.badbank.com. Using a phishing attack, an attacker can trick you into entering www.attacker.com in another browser…
Blog | August 16, 2024
Building a Strong Data Governance Program: Metrics & KPIs
…work, including: Data Steward Productivity: The number of data quality tasks completed by data stewards. Data Steward Training Completion: The percentage of data stewards who have completed required training. Data…
Blog | August 26, 2025
How First-Party Data is Transforming Consumer Media in 2025: Lessons from Industry Leaders
…engagement and new revenue models. Understanding First-Party Data in Consumer Media First-party data refers to the information that media companies collect directly from their audiences. This data is a goldmine…
Blog | May 5, 2024
How to prepare for Google’s email authentication requirements
…to your email team. This way, you can process unsubscribe requests more quickly and easily apply them across your entire database. How Omeda helps you protect your deliverability Google and…
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