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Linda Longton, SVP of Audience at Randall-Reilly, gave a terrific presentation about how, in today’s world, Content is King now more than ever. Creating audience personas makes it easier to…

CEO of Becker’s Healthcare, Jessica Cole, provided great strategy ideas for media events. She emphasized using simple strategy, being customer centric, and focusing on what your niche is. Every year,…

Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and disruption is a constant state. Rather…

Joel Hughes, COO of Ensemble IQ, taught us how to build a culture of data to be the focal point for your company. Don’t get a false start on what…

Jeff Litvack, CEO of AdWeek, kicked off the presentations with a conversation on the future of advertising, subscriptions and content. He covered the top five trends that he is seeing…

  OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media companies, all experts in various aspects…

Multiple areas in the digital media world have started commenting on the reliability of certain industry “norms” that currently exist. Digiday published an article covering digital media buying audits and…

Earlier this month we looked into what lies behind the success of email campaigns. One commonality that was found throughout the emails sent was that the audience list matters. For…

Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People shared their scores to show what…

Unknown vs. known visitors is a popular topic for media companies. Understanding when and how a visitor is converted from unknown to known is extremely helpful for expanding your first-party…

Webforms Best Practices Part One blog only scraped the surface of the 1,000+ web forms completed last year by our clients. It isn’t just a fun exercise to review our…

In an article published by Publishing Executive, the point was made that there is a shift in how marketers are buying advertising and how they are working with customer data.…

To take full advantage of your unified audience database at Omeda, it is necessary to pull as many of your audience touch points into the database as possible. These days,…

Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services.  Northstar is the leading B-to-B information and…

On October 30, Google Ads introduced parallel tracking, which speeds up the process of viewers reaching the advertised page they clicked on. Previously, the user would have to wait for…