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Matthew Yorke, CDO of Northstar Travel Group gave a captivating presentation on the state of the media industry today. The industry is changing, and disruption is a constant state. Rather…

Joel Hughes, COO of Ensemble IQ, taught us how to build a culture of data to be the focal point for your company. Don’t get a false start on what…

Jeff Litvack, CEO of AdWeek, kicked off the presentations with a conversation on the future of advertising, subscriptions and content. He covered the top five trends that he is seeing…

  OX3 took place April 29th-May 1st, 2019 in Chicago. The speakers that presented during the event ranged from a variety of different media companies, all experts in various aspects…

Last year, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2,  Q3, and Q4 were provided to give our…

Verizon Media = Yahoo + Verizon + AOL While the Verizon Media merger may be ‘old’ news, what is new is that within the last week, Yahoo has started to…

In the past month, we’ve looked at email campaigns’ trends – specifically for enewsletter – and what goes into a successful deployment. Your audience and the content is a common…

Earlier this month we looked into what lies behind the success of email campaigns. One commonality that was found throughout the emails sent was that the audience list matters. For…

Quizzes determining how much you use your left brain vs. right brain cropped up all over our newsfeeds just a short while ago. People shared their scores to show what…

Many of our clients have expressed interest in email subject lines. Specifically, what strategies will grab customers’ attention and improve e-promo efforts. Focusing our report specifically on newsletter emails, we…

In 2018, reports were created quarterly on email delivery and engagement stats from some of Omeda’s largest senders. Insights from Q1 and Q2 as well as Q3 were published to…

Last week our CRO, James Capo, presented on B2B media engagement at the BIMS conference in Fort Lauderdale, FL. Omeda used a compilation of the top 20 email volumes from…

While we often are automating campaigns and recognize the tremendous efficiencies in time and resources, we are also noticing some examples of campaigns where automation has gone completely awry. Automation…

Chicago, IL – OMEDA and Northstar Travel Group have formed a new partnership that includes the full portfolio of Omeda tools and services.  Northstar is the leading B-to-B information and…

Due-to the great response that we received on our Q1 and Q2 stats, the following are the updated numbers for Q3. Email engagement is a popular topic that creates a…