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Privacy and Security Best Practices
February 28, 2023, 11-11:30 am
Join us to review best practices to manage consent and privacy preferences. Bettina Lippisch, Vice President of Privacy & Data Governance at Omeda, will share tips for list maintenance, easy opt-outs and minimizing data collection and processing to drive your privacy strategy.
Explore Past Omeda Webinars
The featured webinars below were live and recorded for your future access. Please fill out the form for access to the recording. Some of the webinars with slide decks will have additional links in order to access and download the slides. If you have any problems or questions, please contact firstname.lastname@example.org.
Using Omeda's ABM Tool to Enhance Your Location-Based Marketing Efforts
January 26, 2023
In this 30-minute webinar, you'll learn how to set up location-based targeting using Omeda's ABM Tool. Plus, you'll discover new ways to enhance your audience data to help you identify, query and output subscribers at specific locations. The ABM Tool and the enhanced data it provides can help you focus your marketing efforts to customers at specific locations.
Robin Heneghan, Director of Client Support, joins Whitney Carrier, Client Success Manager, to lead the webinar.
Tips & Tricks to Unlock New Insights with Audience Builder Queries
December 8, 2022
Audience Builder is Omeda’s query tool that allows users to segment their audience in service of various marketing goals. In this 15-minute webinar, we share some quick tips for unlocking insights to create more actionable segments.
Diana Moreno, Client Success Manager at Omeda, leads the webinar.
5 Ways PMMI Used CredSpark to Engage and Grow Their Audience
November 16, 2022
Learn how PMMI Media Group used CredSpark's tools to gather audience data and increase brand engagement. This webinar covers five ways to transform your content into interactive experiences that drive engagement while enriching your audience data.
Emma Udell, Marketing and Data Manager at PMMI, joins Nick Grisch, Client Success Manager at Omeda, to review PMMI's successful strategy and tips.
Increase Visitor Engagement Using Omeda's Content Recommendation Feature
October 18, 2022
Watch the webinar recording below for a demo of Omeda's Content Recommendation tool. Learn how to deliver content recommendations to users based on their previous behaviors and the behaviors of other users in their cohort. A Personalization can be created to promote these recommended links specific to each user.
Success Story: How Gardner Actions First-Party Data for Cross-Branded Promotions
September 15, 2022
Learn all about Gardner Business Media's use of first-party audience data, including how the discovery of how a Tooling Manager from Washington was engaging with content about 3D printing on one of Gardner's manufacturing sites, but was unaware Gardner had another brand just for 3D printing in manufacturing environments. In this webinar, Gardner walks through that discovery and shares the different ways they are now using first-party data to promote webinars, retarget events and grow their audience across brands and platforms.
Success Story: How BNP Effectively Increased Successful Auto-Renewal Charges
August 17, 2022
In this 30-minute webinar, you'll discover how BNP Media successfully targeted their auto-renewal subscribers with expired credit cards by reaching out to them to update their information using Omeda's Customer Data Platform (CDP).
Success Story: How CFE Used Odyssey to Create a Post-Event Voyage to Increase Registrants
August 3, 2022
Check out this 30-minute webinar to learn how CFE Media & Technology used Omeda's marketing automation platform, Odyssey, to create a post-event voyage that helped them increase webcast registrants, drive on-demand views, collect post-event satisfaction data and develop a post-webcast marketing package.
Success Story: How Lessiter Media is Monetizing Omeda's Personalization Tool
July 7, 2022
In this 30-minute webinar, Luke Weigel, Marketing Manager at Lessiter, shares how Lessiter Media is monetizing Omeda's Personalization tool by offering sponsors welcome popups on their website.
You will learn about:
- Why Lessiter made the decision to create a pop-up advertising program
- Exactly how Lessiter is selling this program, including pricing structure, placement, priority and targeting
5 Subscriber Acquisition & Retention Strategies You Can Leverage NOW
October 27, 2021
Learn from Client Success Manager, Hayat Ali-Ghoneim and our clients Joyce Neth, Vice President, Audience Development & Research at WATT Global Media, and Rick Ellis, Director of Audience Management at CFE Media & Technology, as they share insights into their growth strategies and how they used marketing automation to engage their audience.
You will learn about:
• Actionable tactics you can leverage right now to grow your audience and take your results to the next level
• Proven strategies on how to create an effective subscriber acquisition and retention plan for every budget
Email Deliverability Best Practices
March 17, 2021
Learn about best practices and trends for 2021 presented by Bettina Lippisch, VP, Data Success, & Jean Kim, Email Deliverability Manager.
You will learn about:
• How unengaged emails impact your reputation and inbox delivery
• What purchased lists can do your email marketing efforts, and how to proceed
• Message best practices including some Gmail specifics that can impact
• How email security products impact performance metrics and deliverability
How Brief Media Is Using Data to Increase Revenue
July 9, 2020
Listen as Natalie Williams, Chief Operating Officer at Brief Media, with Hayat Ali-Ghoneim, one of Omeda's Client Success Managers, walk through how Brief used a gating model strategy to increase revenue.
You will learn about:
• Website gating model strategy and implementation
• How to leverage the data gathered through gating
• How to market this data to advertisers
Omeda "OX4" Product Review & Roadmap Presentation [Webinar]
June 30, 2020
James Capo, CRO and Tony Napoleone, VP, Client Success walk through major product highlights from the past year, what is coming soon, and what is further out on our roadmap.
The agenda includes:
• Product review and demo from the last twelve months
• What is coming next?
• Product roadmap
Creating a White Paper Form for Lead Generation [Webinar]
June 4, 2020
Client Success Director, Nicole Backaus takes you through the best way to set up a white paper lead generation form - from start to finish - and all of the fields to consider when creating it.
Learn how to:
• Set up the web form
• Clone the web form for subsequent efforts
•Query the data results
• Automate your leads
The Importance of Welcome Series Campaigns [Webinar]
May 21, 2020
Review different types of welcome series and the importance of implementing them for your brands as our Client Success Manager, Hayat Ali-Ghoneim presents.
• Things to consider before putting a welcome series together
• How to build queries used for a welcome series
• Odyssey template ideas for a welcome series
Metering - Why and How to Meter [Webinar]
May 7, 2020
Our Client Success Directors, Nicole Backaus & Ray Provencio, present on Omeda's Metering tool. Learn about the benefits of metering and how to implement strong metering strategies.
• Questions you should ask before starting
• Building your Meter series
• How to measure your results
A Client Success Story: Becker's Healthcare Soft Gate Meter [Webinar]
April 29, 2020
Learn from Katie Atwood, Chief Operating Officer at Becker's Healthcare and Nicole Backaus, Client Success Director at Omeda as they walk you through their success with metering.
• Why they implemented the meter
• How they set up their messaging
• The results their meter achieved
Using Form Builder and How to iFrame Your Form in a Personalization Modal [Webinar]
April 23, 2020
Building on the webinar covering unknown to known audience conversion, our Client Success team will show you how to create a simple sign-up form using Form Builder. Using that form, they will walk you through laying it into a Personalization modal to target your increased traffic and convert them to known customers.
Virtual Events and Why You Should (or Shouldn't) Run One [Webinar]
April 21, 2020
Learn from Nick Giallourakis, President and Founder of Elephants and Tea, and Tony Napoleone, Omeda's VP of Client Success, as they talk about how to make informed decisions on hosting virtual events, based off the data your brands already have. Understand the new environment of hosting virtual events and whether or not your brands should be launching one.
Marketing with Omeda's Odyssey Platform [Webinar]
April 16, 2020
Walk through setting up an Odyssey voyage to automate your marketing strategy for your brands. You'll hear from Kate Ferrara, Marketing Manager at Omeda, about various elements to implement that will take your marketing strategy to the next level.
Email Do's and Don't's for your Covid-19 Initiatives [Webinar]
April 14, 2020
Listen to Omeda's VP of Data Success, Bettina Lippisch, discuss information on how to best handle reaching out to your larger audience and subscriber base for COVID-19 initiatives at this point in time.
Client Success Story with Lessiter Media on Progressive Profiling [Webinar]
April 9, 2020
Learn how to establish successful progressive profiling campaigns using Omeda's tools. Join our Client Success Manager, Erin Aguilar, and Lessiter Media's Marketing Manager, Luke Weigel, as they walk you through:
- What to focus on in your progressive profile campaigns
- How to create the form and frame it in Personalization
- Where to identify key metrics and measure success of these campaigns
Getting to Know Your Audience - Converting Unknown to Known [Webinar]
April 2, 2020
Learn how to better understand your audience and convert your audience from unknown to known. Hayat Ali-Ghoneim, Client Success Manager and Ray Provencio, Client Success Director will be covering:
- What Cookies Do We Have?
- How Do We Query Them?
- How do we convert them into a known audience?
Automating Your Re-Engagement Efforts [Webinar]
March 26, 2020
Explore how to build a re-engagement campaign with Nicole Backaus, one of our Client Success Directors, and Bill Ciesielczyk, one of our Client Success Managers. They will be walking through and explaining how to:
- Build a Query
- Find Your Ideal Timing
- Choose Between Static vs. Continuous Campaigns
- Provide Content that Resonates with Your Audience
- Use a Multi-Channel Approach
Six Lead Gen Options to Replace Event Leads [Webinar]
March 18, 2020
Learn from Nicole Backaus, Client Success Director, Tony Napoleone, VP Client Success, and James Capo CRO as they cover off on six different lead generation options on the Omeda platform, designed to help replace the leads event sponsors and exhibitors will miss as shows and conferences are cancelled or postponed. The team covered:
- Event Category Lead Gen Forms
- Automating Lead Files to Advertisers
- Geo-location Targeting
- Topic Sponsorship (CDP)
- Repurposing Event Content
- Content Metering
ALSO: Don't miss our training videos for clients! They can be accessed via the Omeda portal under Menu, Support, and then click "Training Videos" for the library of training resources at your fingertips.