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    A Review of Q2 2019 Email Engagement

    Last updated: July 17, 2023

    For over a year now, Omeda reports on email delivery and engagement have been released quarterly. These reports contain stats on some of Omeda’s largest senders’ email statistics. In 2018, the results in Q1 and Q2,  Q3, and Q4 were analyzed to display what’s happening in the industry among top senders. The Q1 2019 emails stats expanded, with the addition of three new clients as well as Digital Magazine email engagement numbers. We want our clients to have the opportunity to compare their personal efforts with other B2B industry professionals.

    The numbers are split into different email categories – Third Party, Newsletter, and Digital Magazine – because recipients behave differently with each type of email. Take a look at the Q2 2019 results.

    ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
    Client A97.42%7.83%3.52%44.94%0.14%Highest
    Client B95.15%17.98%3.59%19.93%0.33%Higher
    Client C96.26%16.87%2.64%15.67%0.24%Highest
    Client D98.43%19.57%4.50%23.00%0.39%Higher
    Client E99.12%16.55%1.78%10.73%0.16%High
    Client F96.90%14.87%4.42%29.74%0.23%High
    Client G97.53%16.44%1.57%9.54%0.26%Highest
    Client H92.98%15.90%2.54%15.97%0.21%Highest
    ClientDelivered %Unique Opens/DelivUnique Clicks/DelivUnique Clicks/OpensUnsubscribeCategory of Total Send Volume
    Client A97.16%5.8%2.45%42.28%0.10%Highest
    Client B96.61%18.85%3.46%18.34%0.28%Higher
    Client C95.35%17.7%2.7%15.23%0.30%Highest
    Client D98.47%16.84%3.61%21.46%0.28%Higher
    Client E99.36%15.73%1.56%9.94%0.14%High
    Client F96.51%13.38%3.78%28.23%0.17%High
    Client G97.85%15.7%1.39%8.88%0.25%Highest
    Client H93.57%19.28%2.75%14.25%0.3%Highest
    Column NameMax Length (Characters)Description
    Customer IDN/AUsed to tie a row to an existing customer.
    - Overlaps with Postal Address ID. Having both is redundant.
    Postal Address IDN/AUsed to tie a row to an existing customer.
    - Overlaps with Customer ID. Having both is redundant. Customer ID will be used if both are mapped.
    First Name100First part of the name of a customer.
    - Overlaps with "First-Name-Last-Name," "Last-Name-First-Name," "Last Name, First Name."
    Middle Name100Second part of the name of a customer.
    Last Name 100Third part of the name of a customer.
    - Overlaps with "First-Name-Last-Name," "Last-Name-First-Name," "Last Name, First Name."
    First-Name Last-Name500*Full name field that breaks the name into different columns during processing.
    - Space is used to break up the names. If multiple spaces exist, only the first and last pieces will be used.
    - Not ideal for complex names. Use individual columns for better precision.
    Last-Name First-Name500*Full name field that breaks the name into different columns during processing.
    - Space is used to break up the names. If multiple spaces exist, only the first and last pieces will be used.
    - Not ideal for complex names. Use individual columns for better precision.
    Last Name, First Name500*Full name field that breaks the name into different columns during processing.
    - Comma is used to break up the names.
    - Not ideal for complex names. Use individual columns for better precision.
    Salutation10Used for things such as Dr, Mr, Mrs, Ms.
    Suffix10Used for things such as Senior, Sr, Junior, Jr, PhD.
    Title100Used for things like "Software Developer," "Chief Executive Officer," "Chief Marketing Officer."
    Gender1The gender of the customer.
    External Customer ID255An alternative identifier belonging to a non-Omeda system.
    Report HeaderField Explanation
    Track IDID of the Email Send
    Link IDID of Link In Email Builder
    Click DateDate Click Occurred
    Is RealIndicates Real Click (Not Bot-generated)
    Link UrlURL of Link Clicked
    Email AddressRecipient Email
    User AgentString capturing OS/Browser/Version of Click Generating Entity
    Source IPIP address of Click-generating entity
    ReasonFake Click Trigger Internal ID
    Fake Click Trigger ValueFriendly Description for Fake Click Trigger Reason
    ColumnMax Length (Characters)Description
    Company Name255Name of the company that should be addressed.
    Street255The street address.
    Example: 1 N Dearborn St
    Apt / Suite / Mailstop255Part of the street address for rooms at the given street location.
    Extra Address255Used for any additional information regarding street not satisfied by the previous fields.
    City100City of the address.
    Region Code100Abbreviated version of the State, Province, Territory, etc. name.
    Region100State, Province, Territory, etc. name.
    Country Code100Abbreviated version of the Country's name.
    Country 100Country's Name
    Postal Code50Postal identifier. If it's a US zip-code, the program will attempt to parse out the relevant parts of it's zip+4.
    Reason codeReason Code Description
    1Two clicks within 2000 milliseconds (2 seconds)
    2More than 10 clicks within 30 seconds
    3Percentage of fake clicks exceeds 50%
    4Number of unique source IP address exceeds 12
    5Total number of clicks received exceeds 200
    6Number of unique user agents exceeds 9
    7User agent of click is within pre-defined list
    8Source IP address of click is within list {tracking.agent_ip_range_ignore_list}
    9Source IP address of click is within pre-defined list
    10Link was clicked 5 seconds after send

    Photo by Campaign Creators on Unsplash

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