A Review of Q2 2019 Email Engagement
For over a year now, Omeda reports on email delivery and engagement have been released quarterly. These reports contain stats on some of Omeda’s largest senders’ email statistics. In 2018, the results in Q1 and Q2, Q3, and Q4 were analyzed to display what’s happening in the industry among top senders. The Q1 2019 emails stats expanded, with the addition of three new clients as well as Digital Magazine email engagement numbers. We want our clients to have the opportunity to compare their personal efforts with other B2B industry professionals.
The numbers are split into different email categories – Third Party, Newsletter, and Digital Magazine – because recipients behave differently with each type of email. Take a look at the Q2 2019 results.
Q1 2019 Third Party Data
| Client | Delivered % | Unique Opens/Deliv | Unique Clicks/Deliv | Unique Clicks/Opens | Unsubscribe | Category of Total Send Volume |
|---|---|---|---|---|---|---|
| Client A | 97.6% | 8.47% | 2.07% | 24.46% | 0.05% | Highest |
| Client B | 97.26% | 13% | 0.45% | 3.45% | 0.15% | Higher |
| Client C | 98.12% | 21.66% | 1.23% | 5.69% | 0.27% | Highest |
| Client D | 98.34% | 13.92% | 2.8% | 20.13% | 0.15% | Higher |
| Client E | 98.29% | 13.92% | 0.52% | 3.76% | 0.13% | High |
| Client F | 96.04% | 12.88% | 1.25% | 9.68% | 0.25% | High |
| Client G | 98.9% | 13.95% | 0.66% | 4.74% | 0.1% | Highest |
| Client H | 96.16% | 18.36% | 1.13% | 6.15% | 0.34% | Higher |
| Client I | 96.29% | 8.93% | 0.17% | 1.9% | 0.1% | Highest |
Q2 2019 Third Party Data
| Client | Delivered % | Unique Opens/Deliv | Unique Clicks/Deliv | Unique Clicks/Opens | Unsubscribe | Category of Total Send Volume |
|---|---|---|---|---|---|---|
| Client A | 97.28% | 8.53% | 2.64% | 30.97% | 0.06% | Highest |
| Client B | 97.37% | 13.1% | 0.6% | 4.6% | 0.16% | Higher |
| Client C | 98.41% | 22.85% | 1.14% | 4.99% | 0.24% | Highest |
| Client D | 98.61% | 14.9% | 3.08% | 20.65% | 0.14% | Higher |
| Client E | 99.03% | 15.16% | 0.61% | 4.05% | 0.13% | High |
| Client F | 96.7% | 11.93% | 0.88% | 7.38% | 0.18% | High |
| Client G | 98.71% | 13.6% | 0.67% | 4.92% | 0.09% | Highest |
| Client H | 96.49% | 20.28% | 1.56% | 7.69% | 0.31% | Higher |
| Client I | 97.91% | 12.88% | 0.27% | 2.08% | 0.14% | Highest |
Q1 2019 Enewsletter Data
| Client | Delivered % | Unique Opens/Deliv | Unique Clicks/Deliv | Unique Clicks/Opens | Unsubscribe | Category of Total Send Volume |
|---|---|---|---|---|---|---|
| Client A | 98.66% | 10.99% | 1.53% | 13.92% | 0.1% | Highest |
| Client B | 97.98% | 13.96% | 0.89% | 6.35% | 0.13% | Higher |
| Client C | 98.53% | 20.38% | 4.36% | 21.4% | 0.08% | Highest |
| Client D | 98.18% | 19.93% | 5.49% | 27.56% | 0.07% | Higher |
| Client E | 98.53% | 15.19% | 0.83% | 5.44% | 0.07% | High |
| Client F | 98.47% | 16.15% | 3.46% | 21.40% | 0.05% | High |
| Client G | 99.12% | 17.54% | 2.17% | 12.37% | 0.08% | Highest |
| Client H | 97.41% | 20.5% | 3.58% | 17.45% | 0.08% | Higher |
| Client I | 97.54% | 11.67% | 1.38% | 11.81% | 0.09% | Highest |
| Client J | 99.60% | 42.07% | 18.29% | 43.48% | 0.03% | High |
Q2 2019 Enewsletter Data
| Client | Delivered % | Unique Opens/Deliv | Unique Clicks/Deliv | Unique Clicks/Opens | Unsubscribe | Category of Total Send Volume |
|---|---|---|---|---|---|---|
| Client A | 98.66% | 10.93% | 1.34% | 12.29% | 0.07% | Highest |
| Client B | 97.66% | 14.32% | 0.79% | 5.52% | 0.14% | Higher |
| Client C | 98.46% | 19.95% | 4.12% | 20.64% | 0.08% | Highest |
| Client D | 98.37% | 19.69% | 5.32% | 27.03% | 0.06% | Higher |
| Client E | 99.1% | 15.25% | 0.8% | 5.25% | 0.06% | High |
| Client F | 98.64% | 14.42% | 2.21% | 15.31% | 0.04% | High |
| Client G | 98.9% | 17.76% | 1.97% | 11.06% | 0.09% | Highest |
| Client H | 98.33% | 20.69% | 3.45% | 16.67% | 0.06% | Higher |
| Client I | 98.15% | 13.84% | 1.6% | 11.53% | 0.09% | Highest |
| Client J | 99.48% | 42.42% | 18.26% | 43.05% | 0.03% | High |
Q1 2019 Digital Magazine Data
| Client | Delivered % | Unique Opens/Deliv | Unique Clicks/Deliv | Unique Clicks/Opens | Unsubscribe | Category of Total Send Volume |
|---|---|---|---|---|---|---|
| Client A | 97.42% | 7.83% | 3.52% | 44.94% | 0.14% | Highest |
| Client B | 95.15% | 17.98% | 3.59% | 19.93% | 0.33% | Higher |
| Client C | 96.26% | 16.87% | 2.64% | 15.67% | 0.24% | Highest |
| Client D | 98.43% | 19.57% | 4.50% | 23.00% | 0.39% | Higher |
| Client E | 99.12% | 16.55% | 1.78% | 10.73% | 0.16% | High |
| Client F | 96.90% | 14.87% | 4.42% | 29.74% | 0.23% | High |
| Client G | 97.53% | 16.44% | 1.57% | 9.54% | 0.26% | Highest |
| Client H | 92.98% | 15.90% | 2.54% | 15.97% | 0.21% | Highest |
Q2 2019 Digital Magazine Data
| Client | Delivered % | Unique Opens/Deliv | Unique Clicks/Deliv | Unique Clicks/Opens | Unsubscribe | Category of Total Send Volume |
|---|---|---|---|---|---|---|
| Client A | 97.16% | 5.8% | 2.45% | 42.28% | 0.10% | Highest |
| Client B | 96.61% | 18.85% | 3.46% | 18.34% | 0.28% | Higher |
| Client C | 95.35% | 17.7% | 2.7% | 15.23% | 0.30% | Highest |
| Client D | 98.47% | 16.84% | 3.61% | 21.46% | 0.28% | Higher |
| Client E | 99.36% | 15.73% | 1.56% | 9.94% | 0.14% | High |
| Client F | 96.51% | 13.38% | 3.78% | 28.23% | 0.17% | High |
| Client G | 97.85% | 15.7% | 1.39% | 8.88% | 0.25% | Highest |
| Client H | 93.57% | 19.28% | 2.75% | 14.25% | 0.3% | Highest |
Photo by Campaign Creators on Unsplash
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