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About Kristine Wyatt: Kristine Wyatt is a native Michigander, currently residing in the state with her husband and five-year-old son. Being from the Great Lakes state, water has always been…

About Kati Tucker: Kati Tucker moved out to Colorado 36 years ago and fell in love with the state. She has a 12-year-old daughter that she has been able to…

Over the course of the last few weeks, we have researched and attended a variety of virtual events. While we are not certain exactly where the industry is headed, the…

With the COVID-19 outbreak and the stay at home orders, individuals and companies have had to quickly adjust to the way their businesses are operating. In an event-heavy industry, being…

Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry,…

In the past, we wrote about “automation gone wrong” instances across various settings and mediums. In every case, we noted that without the right team behind your automated efforts, it…

A 3-Step Guide to Setting Up a Content Campaign By now you have probably realized there is an overload of content, especially digitally given the COVID-19 outbreak. Access to content…

Omeda Asks is a new interview series that we launched starting in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry,…

As our industry navigates through these unchartered waters and challenging times, we here at Omeda have been forced to adjust, and in some cases rethink, the way we run a…

Omeda Purchased Hallmark Data Systems As I reflect on my time at Omeda, a lot has changed over the years, but the past four years have been truly transformative. Rarely can you…

Omeda Asks is a new interview series that we’ve launched in 2020.  The conversations are structured around sitting down with our clients to gain insights on the media industry, topics…

In the current publishing climate, marketing teams are being asked to tackle an increasing amount of objectives. Teams often times are small, but expectations for their performance are growing rapidly. …

Whether your boss has given you free rein to put a plan in motion to start building your audience, or you have branched out on your own and starting your…

The Best Ideas Can Come From The Most Unexpected Places One of the largest impacts of the current environment is the toll on relationship-building and maintaining a connection with those…

2020 brings new resolutions and opportunities with it. We have all made our own personal resolutions. However, have you considered setting an audience resolution as you jump into the new…